Archive for the ‘Blog’ Category
IIMP’s Achievements of the first decade!
By: Nisar Butt, President/CEO at IIMP
It gives me immense pleasure to share this message with the entire marketing community around the globe. Over the course a decade, the IIMP has reached stunning heights at a number of fronts that is a direct result of our dedicated teams who have made it possible to consistently escalate.
The organization was founded as a non-profit professional body with the primary goal to serve marketing academicians and practitioners in advancing their professional careers.
In pursuit of developing standards, we learned the needs and wants of our members that brought our team’s primary focus on crafting professional certifications worldwide with affordability and accessibility to accommodate all economical heights. Read more..
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“Sustainability Sells” What is the best business claim to embrace Sustainability
By: Sandra Pedro, CMMP, Editor-in-Chief
Sustainability Sells! This is the conclusion of Nielsen´s report What´s Sustainability got to do with it? which connects sustainability to increasing sales.
It’s a claim that I have been advocating for several years. Not only because we, Human Beings, need to work towards sustainable development, but also because consumers prioritize sustainable options because they are more aware of the impact of their purchasing decisions on environmental and resource exploitation. Acknowledging consumer sentiment, sales, growth, distribution and more, is essential to growth.
According to Nielsen´s latest report, sales of items with sustainability claims, such as environmental claims (carbon neutral, ethically sourced, made with renewable energy, etc.), organic ingredients or fair trade products, in the analysed categories, chocolate, coffee and bath products, grew faster than the total category. Read more..
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Making connections in your marketing strategies
By: Caroline Berryman, CMMP
When a brand launches a campaign that can connect with people on an emotional level, most people want to be a part of it. To connect with people, it is important to create a one-on-one interaction with them, by creating an opportunity to join the conversation with a hashtag, by reposting images, and replying to comments. Being associated with a powerful and inspirational message, which is extensively shared, leaves a lasting impression on everyone who sees it and everyone who is involved.
At the beginning of this year LinkedIn created a social media campaign that changed the focus from their site to their audience by asking, “What are you in it for?” LinkedIn created a video ad campaign from member submissions that launched during the Golden Globes. The ads featured professionals in their respective fields with the message that members, of all unique professions, have a community in their platform. “Whatever you’re in it for, we’re in it together,” according to LinkedIn. Read more..
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7 Digital Marketing Mistakes of 2018
By: Stephanie McCredie
We have been given a phenomenal opportunity to engage with consumers and influence their decisions through digital technology. However, as new technologies are evolving at such a fast speed, digital marketing is constantly being pulled into an ever-changing and developing arena. Leveraging the ‘right’ digital strategies is more vital than ever in order to reach and engage with the right people through your marketing campaigns.
Digital marketing mistakes can be extremely costly for your organisation. Here are some digital marketing mistakes of 2018 you could be avoiding: Read more..
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IIMP Partner’s with AI in Marketing Conference in Switzerland
The International Institute of Marketing Professionals (IIMP®) is Global Partner of the Conference Artificial Intelligence in Marketing that will take place on March 27th 2019, in Zurich, Switzerland.
The International Institute of Marketing Professionals (IIMP®) announces that is the Global Partner of the Conference Artificial Intelligence in Marketing, gathering, for one day, practitioners and leaders to drive marketing into new level of digital marketing. The conference will take place next year, in Zurich, Switzerland, on March 27th. Read more..
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Become CMMP — join Spring 2019 program — application initial deadline December 15, 2018
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The IIMP is planning to launch a Marketing magazine for practitioners and we would like to get your opinion, input to build the best concept as well as to gather team members to help in the following areas:
1 – Editor-in-Chief
2 – Co-Editors
3 – Editorial Team Members
4 – Graphic Designers
5 – Advertising Sales Team Members
6 – Writing Contributors
As a starting point, we believe that our differentiation is our wide coverage since our board has members from 192 countries. It means 192 different views, cases, experience.
Yet, although we aim to publish a paper magazine eventually, the use of online tool offer high interaction and decrease the cost of such work. Furthermore, through a web site, we would be able to ask regularly what people want to read, discuss and learn. Thus, it would allow us to reflect those demands to our actions, leading our magazine to be web 3.0.
Therefore, we should try to make it as interactive as possible to keep it alive, updated and people engaged. In addition, some groups on LinkedIn, Facebook among others would be created as well as mobile applications.
We look forward to hearing from you to build the successful the most cutting edge and successful Marketing magazine.
Send your feedback to info@theiimp.org
The registration for IIMP® accredited CMMP® (Certified Marketing Management Professional) program is now officially open, that will recognize marketing professionals, practitioners and academics around the globe.
The International Institute of Marketing Professionals (IIMP®) has officially launched the world’s first globally-recognized marketing management designation – the (IIMP®) accredited Certified Marketing Management Professional (CMMP®) program.
The establishment of the CMMP® designation is the recognition of expertise, competencies and contribution of marketing professionals to their organizations, their profession, their career and to the society as a whole. Marketing professionals who register, participate and qualify in the CMMP® program will receive a certification upon completion. Attaining the CMMP® is a mark of distinction for those who demonstrate commitment to the marketing profession and to its ethical practice.
The CMMP® designation framework, which consists of two parts – Marketing Management Fundamentals and areas of specialization have been developed and approved by the following Boards and Councils:
1. Internationally Accepted Marketing Standards Board (IAMSB)—The IAMSB consists of academic leaders, consultants and business professionals from G-20 countries with expertise and experience in the field of marketing.
2. International Advisory Council for the Marketing Profession (IACMP)—The IACMP consists of a broad cross-section of academic leaders, consultants and business professionals representing 192 countries with extensive experience and expertise in the marketing field.
3. Advisory Council of Marketing Practitioners (ACMP)—The ACMP consists of practitioners working within the areas of marketing at different levels of management. These council members contribute by providing feedback based upon their practical experiences.
The CMMP® program has the following four designations:
1. Associate CMMP®
2. Manager CMMP®
3. Executive CMMP®
4. Chartered CMMP®
All CMMP® designations are custom based designed to cater to professional development needs of the marketing professionals serving at various strategic levels of operations in their organizations and having a variety of professional qualifications and experience.
Visit the link and download the CMMP® Designation Roadmap:
http://www.theiimp.org/cmmp-designation-roadmap/
In order to apply for one of the CMMP® Designations, please visit:
http://www.theiimp.org/cmmp-designation/
Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, said: “I am contented on the achievement of a vital milestone by the International Institute of Marketing Professionals (IIMP®) , it means a great deal to the marketing community members globally who have been waiting patiently for the arrival of the esteemed CMMP® program. I am appreciative of the entire development and review teams whom contribution has made the CMMP® launch possible and warmly welcome to the applicants for CMMP® program.”
IIMP Empowers CMMP Canada to Establish Internationally Accepted Marketing Standards and Marketing Designations in Canada
The officials at the International Institute of Marketing Professionals (IIMP®) have announced that the Certified Marketing Management Professionals (CMMP®) of Canada to establish the implementation of Internationally Accepted Marketing Standards (IAMST) and Marketing Designations in Canada.
The IIMP® has been developing Internationally Accepted Marketing Standards that are of high-quality, practical, enforceable and comprehensive. The standards will implement best practices, polices and accountability in the field of marketing. They will be used to establish integrity and ethical conduct in the marketing profession by providing credibility to the marketing practices, interactions and transactions with clients within business-to-stakeholders including consumers, businesses, governments and society. The adoption IAMST will distinguish the marketing field from other disciplines and the standards will provide a framework and reference for training programs and marketing designations.
The IIMP® has further lead the development of a marketing designation that is aimed to enhance the marketability of marketing practitioners and academicians around the world. Individuals who have achieved specific qualifications through their education and work experience in the marketing field are able to obtain a marketing designation through the CMMP® Canada. The marketing designations have been developed through a state-of-the-art infrastructure that consists of the following board and councils:
1. Internationally Accepted Marketing Standards Board (IAMSB)—The IAMSB consists of academic leaders, consultants and business professionals from G-20 countries with expertise and experience in the field of marketing.
2. International Advisory Council for the Marketing Profession (IACMP)—The IACMP consists of a broad cross-section of academic leaders, consultants and business professionals representing 192 countries with extensive experience and expertise in the marketing field.
3. Advisory Council of Marketing Practitioners (ACMP)—The ACMP consists of practitioners working within the areas of marketing at management levels. These council members contribute by providing feedback based upon their practical experiences.
Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, said: “Our focus at the IIMP® has always been on the highest quality whether it’s related to developing Internationally Accepted Marketing Standards or Marketing Management Designations, through implementation of IIMP®’s services and products via CMMP® Canada, I am assured that these expectations will be fulfilled. Furthermore, I am looking forward to seeing these highest standards being adopted by other countries globally.”
About CMMP® Canada:
The Certified Marketing Management Professionals of Canada is a not-for-profit Canadian-based association with a mandate to implement Internationally Accepted Marketing Standards (IAMST), Marketing Designations and educational programs for the benefit of marketing community members in Canada. The CMMP® Canada’s mission entails promoting confidence in the Marketing Profession in Canada through industry advancement of its members and working towards public interest. The CMMP® Canada is currently offering dual membership with the IIMP®; all members will be recognized as full members with the International Institute of Marketing Professionals. Visit the website to learn about the CMMP designation and become a member at www.cmmp.ca
IIMP® Introduces New Marketing and Communications Team with the strong need of recruiting new members among marketing professionals.
The new Marketing and Communications Committee of the IIMP® showcases the application of marketing to practice among marketing academia and practitioners with the strong need of recruiting new members among marketing professionals.
The International Institute of Marketing Professionals (IIMP®), a not for profit volunteer marketing organization is introducing an expanded Marketing and Communications Committee which will handle all of the marketing functions for the organization. The newly established committee embraces all aspects of marketing by promoting advances made by the IIMP® and enabling its members to further promote their career goals, dedicated to encouraging and recognizing excellence in marketing practice and theory around the world. The Marketing and Communications Committee is now seeking professional and academic marketing leaders to take an active volunteer role in this IIMP® committee.
“The establishment of the Marketing Communications Committee embraces the recognition of integrated marketing communications within the IIMP®. At the same time I would like to express the strong need of new members with specific technical experience and extensive administrative experience. New volunteers with experience and knowledge ranging from product and brand management, marketing strategy, market analysis, planning and research, database management, social media and internet communication, and marketing administration are welcome,” says Prof. Dr. Chuck Hermans, PhD., Senior Vice President Marketing of IIMP®.
The structure of the new Committee includes four primary functional areas:
1) Brand Management which is responsible for developing the IIMP® designation strategy and managing all aspects of the various IIMP® associated brands;
2) Product Development which is responsible for finalizing IIMP® offerings and bringing those products and services to a marketable state;
3) Communications for IIMP® stakeholders both internally and externally with marketing professionals, academics and students, as well as the IIMP® staff, committee members, editorial boards and advisors; and
4) Market Planning and Research which is responsible for consumer, and market planning and research to support the marketing of the IIMP®.
With the expansion of the Marketing Communications Committee, several new opportunities for volunteers are currently available. Applications will be accepted from Vice-Presidents, Directors, Brand Managers, New Product Development Managers, Advertising and Marketing Communications Managers, Digital Communications and Development Managers. Open marketing support functions include market planning and consumer research, internal and external marketing communications, social media marketing, advertising, and public relations. In the area of social media, we are specifically seeking a Facebook Manager, Linked-in Manager, RenRen and Twitter Manager.
Volunteers for the IIMP® have each agreed to dedicate a few hours a week to the organization in an effort to improve marketing practice around the world. Marketing professionals interested in learning further about the team and becoming a volunteer are encouraged to register today by visiting: http://www.theiimp.org/marketing-and-communications-committee/.
International Institute of Marketing Professionals Partners with SIMSR Global Marketing Conference.
Partnership showcases the accomplishments of marketing practitioners and academician from around the globe.
Toronto, Canada—September 19, 2012—The International Institute of Marketing Professionals (IIMP®) and K. J. Somaiya Institute of Management Studies & Research (SIMSR) are excited to announce their partnership at the SIMSR Global Marketing Conference January 4 & 5, 2013 in Mumbai, India. Both institutions are instrumental in promoting advancements made in the marketing profession and acknowledging how these advancements have impacted marketing practitioners/academia around the world and transformed the lives of consumers.
The theme of this year’s conference is “Marketing Metamorphosis: Transforming Lives..Nuturing Lifestyles”. The objectives of the event are to: review new age innovations in marketing, discuss how the role of marketers has changed from selling products and services to transforming lives and nurturing lifestyles, and to analyze, understand and develop strategies that capture existing marketing opportunities and generate new marketing opportunities in the ever changing consumer landscape.
The partnership forged between IIMP® and SIMSR offers participants who submit papers that win awards, additional visibility by being published in IIMP®’s scholarly International Journal of Marketing Principles and Practices (IJMPP®) read by marketing practitioners and academia around the world. The deadline to submit abstracts is September 28, 2012 then complete papers will be reviewed for acceptance later on.
“I am delighted to see that IIMP® has partnered with a prestigious SIMR Global Marketing Conference in order to appreciate marketing professionals by publishing their award winning papers with the International Journal of Marketing Principles and Practices (IJMPP). Correspondingly, we look forward to collaborate with other renowned Marketing congresses around the world,” says Nisar Butt, President and Chief Executive Officer of IIMP®.
“Partnership with IIMP® and the International Journal of Marketing Principles and Practices (IJMPP) has expanded our reach to the world. It would also give an opportunity to our esteemed conference participants in getting their selected papers published in an International Journal of repute. We look forward to a long-term association with your esteemed organisation and journal,” Says Prof. Dr. Satish Ailawadi, Director at K J Somaiya Institute of Management Studies & Research, Mumbai.
The SIMSR Global Marketing Conference was created eight years ago for marketing academicians, practitioners, researchers and doctoral students. The conference is being organized in academic partnership with College of Business & Public Administration, California State University, San Bernardino, USA; and School of Management, Xiamen University, China. Formerly known as SIMSR Asia Marketing Conference, it attracts over 150 attendees from around the globe. Marketing professionals and academia interested in participating should visit:
http://simsr.somaiya.edu/simsr/sgmc/category/Publication_Opportunities.html
About K. J. Somaiya Institute of Management Studies & Research (SIMSR)
Established in the year 1981, K.J. Somaiya Institute of Management Studies & Research (SIMSR) has been ranked 15th among the business schools of India (Business World dated June 25th, 2012). An Institute of excellence, SIMSR is part of the Somaiya Vidyavihar Trust which is among the biggest private educational trusts in India. SIMSR has academic affiliations with prominent business schools across the world, conducts research, has an active social cell, strong industry linkages and state of the art infrastructure. The Institute conducts Doctoral Programs in Management of the University of Mumbai and SNDT’s Women’s University, several full time and part time Masters / Post Graduate Programs in Management including PGDM EXEC program for Executives with 5 years experience.
The Institute conducts management development programs and undertakes consultancy assignments for corporates. It is setting up two Centers of Excellence in the areas of Business Research and Financial Markets, in which it will strive to undertake research in these areas and disseminate knowledge to practicing professionals and academicians. The Institute is increasing its focus on research and consultancy. The Institute’s peer reviewed research journal “Business Perspectives and Research ” and the SIMSR-Global Marketing Conference is continuously attracting better quality research papers from academicians and professionals from India and abroad.
The Institute is going through the process of international and NBA accreditation process, which is likely to be completed during the year. The Institute is also increasing its focus on socially relevant activities through its faculty and students, and endeavours to play a meaningful role in the fraternity of professional management education. The vision of the Institute is to be amongst the top 100 B-schools in the world by the year 2025.
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International Institute of Marketing Professionals Launches New Socially Engaging Website for Global Academic & Marketing Professionals.
www.theiimp.org Unites Professionals Dedicated to Improving the Field of Marketing for Practitioners around the World.
Empowering global marketing professionals and establishing unified marketing standards is the mission of the International Institute of Marketing Professionals. Today the IIMP® set the standard on keeping marketing professionals connected by launching their new, socially enabled website: www.theiimp.org. The enhanced site is the new home to a community of academic and global marketing professionals who come to connect and provide valuable insight about the progressive marketing field and its contribution to industry growth.
Enhancements made to the site include new social media channels that allow professionals to subscribe to the IIMP’s updates and eNewletters, share ideas and connect via Facebook, LinkedIn and Twitter. Moreover its user friendly design will make it easier for members to participate in the IIMP’s Certified Marketing Management Professional (CMMP®) designation and Marketing Recognition Awards programs which will be available to members later this year.
“Due to rapid changes in computer technology and the availability of multi-platforms for connectivity to the information highway, it has become absolutely crucial to stay abreast with latest technology, especially for an organization such as IIMP that relies heavily on virtual connectivity from all around the world. I highly appreciate the leadership of our Marketing and Communication committee whose members have taken this enormous initiative and devoted their time and efforts in redesigning and launching the IIMP’s new website.” said Nisar Butt, President and Chief Executive Officer of IIMP®.
The new website is one of the many advances the IIMP has achieved since it was established three years ago. Through the contribution of a well respected advisory network and dedication of volunteers from around the world, the organization has experienced unprecedented growth in a very short amount of time.
Dr. Chuck Hermans, PhD., SVP Marketing and Communication for the IIMP stated, “The improvements made to the IIMP’s website will allow us to better communicate with our constituencies. The IIMP’s vast global network of marketers, both academic and practitioner, is expanding with over 156 countries represented in our network. While the IIMP offers a great opportunity for marketing professionals to connect from around the globe, such a network requires that we maintain the latest possible technologies to support that effort.”
Marketing professionals interested in becoming a member and joining a community of global marketing practitioners are encouraged to register today by visiting: http://www.theiimp.org
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International Institute of Marketing Professionals Celebrates Its 3rd Anniversary!
CMMP® (Certified Marketing Management Professional) Designation, Marketing Recognition Awards and More to be Rolled-Out in Fourth Year.
Toronto, Canada — 29 July 2012 – The International Institute of Marketing Professionals (IIMP®) is pleased to announce that today marks their 3rd anniversary as a professional organization which develops and advocates for international standards within the marketing field. IIMP® is the first professional not-for-profit association registered under Canadian federal law to develop, recommend, and promote international marketing standards recognized by global marketing practitioners.
Read Full Press Release:
http://www.theiimp.org/iimp-celebrates-its-3rd-anniversary/
