Archive for October 2012 | Monthly archive page

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IIMP Empowers CMMP Canada to Establish Internationally Accepted Marketing Standards and Marketing Designations in Canada

The officials at the International Institute of Marketing Professionals (IIMP®) have announced that the Certified Marketing Management Professionals (CMMP®) of Canada to establish the implementation of Internationally Accepted Marketing Standards (IAMST) and Marketing Designations in Canada.

The IIMP® has been developing Internationally Accepted Marketing Standards that are of high-quality, practical, enforceable and comprehensive. The standards will implement best practices, polices and accountability in the field of marketing. They will be used to establish integrity and ethical conduct in the marketing profession by providing credibility to the marketing practices, interactions and transactions with clients within business-to-stakeholders including consumers, businesses, governments and society. The adoption IAMST will distinguish the marketing field from other disciplines and the standards will provide a framework and reference for training programs and marketing designations.

The IIMP® has further lead the development of a marketing designation that is aimed to enhance the marketability of marketing practitioners and academicians around the world. Individuals who have achieved specific qualifications through their education and work experience in the marketing field are able to obtain a marketing designation through the CMMP® Canada. The marketing designations have been developed through a state-of-the-art infrastructure that consists of the following board and councils:

1. Internationally Accepted Marketing Standards Board (IAMSB)—The IAMSB consists of academic leaders, consultants and business professionals from G-20 countries with expertise and experience in the field of marketing.

2. International Advisory Council for the Marketing Profession (IACMP)—The IACMP consists of a broad cross-section of academic leaders, consultants and business professionals representing 192 countries with extensive experience and expertise in the marketing field.

3. Advisory Council of Marketing Practitioners (ACMP)—The ACMP consists of practitioners working within the areas of marketing at management levels. These council members contribute by providing feedback based upon their practical experiences.

Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, said:Our focus at the IIMP® has always been on the highest quality whether it’s related to developing Internationally Accepted Marketing Standards or Marketing Management Designations, through implementation of IIMP®’s services and products via CMMP® Canada, I am assured that these expectations will be fulfilled. Furthermore, I am looking forward to seeing these highest standards being adopted by other countries globally.

About CMMP® Canada:
The Certified Marketing Management Professionals of Canada is a not-for-profit Canadian-based association with a mandate to implement Internationally Accepted Marketing Standards (IAMST), Marketing Designations and educational programs for the benefit of marketing community members in Canada. The CMMP® Canada’s mission entails promoting confidence in the Marketing Profession in Canada through industry advancement of its members and working towards public interest. The CMMP® Canada is currently offering dual membership with the IIMP®; all members will be recognized as full members with the International Institute of Marketing Professionals. Visit the website to learn about the CMMP designation and become a member at

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 IIMP® Introduces New Marketing and Communications Team with the strong need of recruiting new members among marketing professionals.

The new Marketing and Communications Committee of the IIMP® showcases the application of marketing to practice among marketing academia and practitioners with the strong need of recruiting new members among marketing professionals.

The International Institute of Marketing Professionals (IIMP®), a not for profit volunteer marketing organization is introducing an expanded Marketing and Communications Committee which will handle all of the marketing functions for the organization. The newly established committee embraces all aspects of marketing by promoting advances made by the IIMP® and enabling its members to further promote their career goals, dedicated to encouraging and recognizing excellence in marketing practice and theory around the world. The Marketing and Communications Committee is now seeking professional and academic marketing leaders to take an active volunteer role in this IIMP® committee.

“The establishment of the Marketing Communications Committee embraces the recognition of integrated marketing communications within the IIMP®. At the same time I would like to express the strong need of new members with specific technical experience and extensive administrative experience. New volunteers with experience and knowledge ranging from product and brand management, marketing strategy, market analysis, planning and research, database management, social media and internet communication, and marketing administration are welcome,” says Prof. Dr. Chuck Hermans, PhD., Senior Vice President Marketing of IIMP®.

The structure of the new Committee includes four primary functional areas:
1) Brand Management which is responsible for developing the IIMP® designation strategy and managing all aspects of the various IIMP® associated brands;
2) Product Development which is responsible for finalizing IIMP® offerings and bringing those products and services to a marketable state;
3) Communications for IIMP® stakeholders both internally and externally with marketing professionals, academics and students, as well as the IIMP® staff, committee members, editorial boards and advisors; and
4) Market Planning and Research which is responsible for consumer, and market planning and research to support the marketing of the IIMP®.

With the expansion of the Marketing Communications Committee, several new opportunities for volunteers are currently available. Applications will be accepted from Vice-Presidents, Directors, Brand Managers, New Product Development Managers, Advertising and Marketing Communications Managers, Digital Communications and Development Managers. Open marketing support functions include market planning and consumer research, internal and external marketing communications, social media marketing, advertising, and public relations. In the area of social media, we are specifically seeking a Facebook Manager, Linked-in Manager, RenRen and Twitter Manager.

Volunteers for the IIMP® have each agreed to dedicate a few hours a week to the organization in an effort to improve marketing practice around the world. Marketing professionals interested in learning further about the team and becoming a volunteer are encouraged to register today by visiting: