Marketing and Communications Committee
The Marketing and Communications Committee directive is to identify market opportunities and customer segments for the organization to target while building the organizations deliverables and bringing them to market. The Marketing and Communications Committee is made up of four teams: Product Development, Brand Management, Marketing Communications, and Market Planning and Research.
Product Development team
The Product development team works together with the various committees of the IIMP® to help prepare the organization’s products and services for market. The product development team finalizes and polishes the marketing objectives and market strategy for each product and service offered by the IIMP®. Product managers work in conjunction with Brand Managers, the Marketing Communications team, and the Market Planning and Research team, to insure each product and service provided by the organization is brought to market in a timely and effective manner. The Product Managers provide a needed market support function for each of the IIMP® Committees who are responsible for defining the nature of the organizations offerings.
Brand Management team
The Brand Management team is responsible for managing the brands of the IIMP®. The team develops the IIMP® designation strategy, CMMP® designation strategy, IAMS® designation strategy and manages all aspects of the brand principles and rules, ensuring the brands are maintained to the highest standard in all IIMP® institutes around the world. Brand Managers will designate the use of the brands for country chapters, partnering and other uses. The Brand Management team is responsible for insuring consistent brand recognition and compatibility in markets around the world. The Brand Management team on a regular basis will be collaborating and communicating with the other marketing teams and with other Committee’s within the IIMP® structure in order to align the brand strategies with the overall business strategy.
Marketing Communications team
The Marketing Communications Team is responsible for developing all internal and external marketing communication infrastructure and messages. This includes but is not limited to the organizations web-site, social media presence, digital and print advertising, direct e-mail and database communications, and PR. The marketing team develops the marketing, digital and advertising strategy for the IIMP® CMMP®, IAMS® and other products and services of the organization. The Marketing Communications team will be collaborating and communicating with the other marketing teams, and with the various Committee’s within the IIMP® to provide effective internal and external messages for the appropriate target constituencies.
Market Planning and Research team
The Market Planning and Research team prepares long term market plans and strategy for the organization and its products based on sound consumer and market based research. The team identifies market opportunities, refines the specifics of the target markets and helps define the positioning of the organization in the marketplace. The Market Planning and Research team collaborates with other marketing teams, and with the various Committee’s within the IIMP® to provide market research and planning support for the organization.
Current Vacant Positions:
There are vacant positions in the areas of product development, brand management, marketing communications and marketing planning and research at various levels including:
– Vice-President
– Associate Vice-President
– Director
– Associate Director
– Manager
Committee Members
– Senior Vice President Marketing, Prof. Dr. Chuck Hermans
– Vice President Marketing & Communications for Canada, Linda Martins, MBA
– Vice President Marketing & Communications for India, Dr. Vickram Aadityaa, DMS
– Vice President Marketing & Communications for Bangladesh, Dr. Sikder M.Anowarul Islam, PhD
– Vice President Marketing & Communications for Pakistan, Farhan Majeed, MBA
– Associate Vice President Brand Management, Philip J O’Dwyer
– Brand Management Director, Prof. Shawn Stacey
– Brand Management Director, Farooq Ahmad
– Market Intelligence Director, Mohammed Anagreh
– Director for Product Development, Naveed Khan
– Director, Marketing and Communications Strategy, Angela La Gamba
– Director In-Country Marketing-Sales, Bernardo Robledo, CITP/FIBP
– Strategy Advisor, Marketing and Communications Strategy, Vince Ferraro
– Market Planning Director, Fabio Marconi G de Arruda
– Senior Brand Manager, Fahad Naseem
– Product Development Manager, Emmanuel Olusola Sosanya
– Manager Linked-IN, Aqeel Shahzad
– Manager Twitter, Farida Mahfooz
– Senior Brand Manager, Dr. Vasanth Kiran
– Product Development Manager, M. Faisal Hasnain
– Senior Brand Manager, Ryan Demelo
– Senior Brand Manager, Biplob Ghosh Rahul
– Senior Market Planning Manager, Sofia Páez
– Brand Manager, Dr. Mandeep Singh
– Brand Manager, Annie Smolcic
– Brand Manager, Vidhya Ramamurthy
– Brand Manager, Haris Ahmed Butt
– Brand Manager, Mohammad Aman Ullah Aman
– Brand Manager, Shaifullah Mahmud Dulal
– Brand Manager, Md. Imdad Hossain Khan
– Sales Strategy Manager, Nazmul Haq Chowdhury
– Brand Manager for Services, Abu Sufian Mohammad Khaled
– Brand Manager for CMMP Strategy Development, Chowdhury Mohibul Hasan
– Brand Manager for CMMP Strategy Development, Aktar Partho
– Market Research Manager, Shah Md. Imran
– PR Manager, Sandra Pedro
– Digital Strategy Manager, Zoran Stojanovic
– Digital Media Manager, Asim Farhan
– Marketing Communications Manager, Shouq Al-Alawi
– Product Specialist, Udara Senevirathne
– Senior Public Relations Manager, Tina Šegota
– Social Media Manager, Špela Selak
– Research Analyst, Al Imran
– Graphic Designer, Maya Capablanca Fernandez
– Institutional Relationship Manager, Kashif Muhammad
– Media and Public Relations Manager, Amna Zafar
– Market Development Manager, Fahim ur rahman
– Marketing and Development Coordinator, Yousaf Ahmed
– Assistant Brand Manager, Khandoker Zaman, MBA
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If you are interested in joining the volunteer teams at the IIMP®, please indicate the committee and volunteer position title that you intend to join when completing the volunteer application:
Click here to proceed with the volunteer application
