Marketing International Association
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional marketing international association which develops and advocates international standards within the marketing field to be recognized on a global level. IIMP® is a pioneer in its leadership and strategic approach towards issuing marketing designations to individuals who have met specific qualifications through their education and work experience in the marketing arena.
Marketing has evolved from a once simplistic view of anticipating consumer wants and needs in order to satisfy organizational objectives to the contemporary multifaceted discipline that propels organizations to industry growth. Whether from the current developments in product and pricing strategies, to the recent advancements in promotional media including publication, broadcasting and out-of-home marketing, IIMP® has been able to acknowledge these industry changes and their impact on marketing practitioners throughout the global market.
Empowering Marketing Practitioners
The organization is dedicated to empowering marketing practitioners by establishing a code of ethics and implementing core values such as integrity, knowledge and excellence for its members to be utilized on a professional level.
CMMP® – Certified Marketing Management Professional Designation
In order to meet the growing need of certified professionals in the areas of marketing, IIMP® is dedicated to accrediting training centres internationally and by implementing rigorous testing and examinations which will provide quality and focused education towards earning a CMMP® (Certified Marketing Management Professional) designation. IIMP® is motivated to create awareness of CMMP® designation on a global basis due to increased customer demand.