CMMP® Marketing Designations
The International Institute of Marketing Professionals is dedicated to developing, implementing and promoting Internationally Accepted Marketing Standards (IAMST) for the practice and designations in the areas of marketing on a global basis. Through the implementation of such a mandate the CMMP® marketing designations are recognized by industry and enhance the marketability of marketing practitioners. Individuals who will achieve specific qualifications through their education and work experience in the marketing field will be able to obtain Certified Marketing Management Professionals (CMMP®) designations.
IIMP® designation holders gain a competitive edge in the marketing industry by achieving a high level of competence that can be demonstrated on a professional level. CMMP® designations will provide marketing practitioners with the specialized knowledge, confidence and credibility needed to get ahead and take charge of their marketing-oriented careers.
IIMP® has developed the Certified Marketing Management Professional (CMMP®) designations with the aid of senior marketing professionals represented 192 countries. Obtaining a CMMP® designation will provide benefits to marketing practitioners on an individual and organizational level. The CMMP® designation consists of the following four designations offered at different levels:
1. Associate CMMP®
2. Manager CMMP®
3. Executive CMMP®
4. Chartered CMMP®
Recognition / Accreditation
Through the accreditation of academic centers around the world, IIMP® will succeed in setting the highest level of educational programs in the marketing field. Graduates from these educational programs will build their credentials and will qualify to earn their CMMP® designations. Marketing professionals will be empowered through CMMP® designations, which require the highest level of expertise and professionalism in the marketing industry.
With CMMP® designations, marketing practitioners will take further charge of their careers. Due to the high level of knowledge base and special skill set associated with CMMP® designation, marketing professionals should be able to command higher levels of autonomy and recognition in the marketing profession than before.
Marketing practitioners are a vital force in the achievement of an organization’s strategic goals and objectives. IIMP® recognizes that marketing is an essential function that contributes to the success of an entity. With the worldwide recognition and higher level of autonomy that CMMP® designations brings forth, marketing professionals will have a greater prospect of career advancement and opportunity to contribute to their organization’s success. They will be able to meet the challenges of the highly dynamic markets and will get the competitive advantage over their peers and colleagues.