CMMP® recognized by the Government of Canada

Certified Marketing Management Professional (CMMP®) designations are recognized by the Government of Canada as professional development and skill upgrading programs.

Toronto, Canada — December 06, 2013 — The Certified Marketing Management Professional (CMMP®) designations, offered by the International Institute of Marketing Professionals (IIMP®), are recognized by the Ministry of Training Colleges and Universities, in Canada, as professional development and skill upgrading programs. These are intended for individuals who already have the skills and knowledge required to obtain an entry level position in a vocation. These programs are offered for the purpose of upgrading or updating qualifications to advance in the areas of marketing.

The IIMP® accreditation CMMP® is a program that measures professional and academic excellence in the practice of marketing practitioners around the world. It recognizes skills and competences, acknowledging as exceptional marketers able to compete in the competitive global market. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing. The CMMP® designation consists of the following four levels:

Associate CMMP®: is an introductory level international certification designed to cater for the needs of professional development of professionals who know about the marketing discipline but are not able to go into depths of its various concepts. It’s a starter level certification for those professionals belonging to the disciplines other than marketing;

Manager CMMP®: is an intermediate level international certification designed for marketing professionals who are very familiar with various concepts of the discipline of marketing. As evolving complexities in the field of marketing call for further professional development and requires to add value to their tasks and assignments;

Executive CMMP®: s an advanced level international certification designed especially for developing marketing professionals who have to meet the rapid and global competition around the world. Marketers will be better equipped to face the challenges that technological innovations require, and it will enhance their diverse responsibilities and leadership in their respected organizations;

Chartered CMMP®: is an international certifications developed for professionals in the senior most positions in the marketing departments of their organizations. The credential will make them experts who are specialized in their field of operation.

Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, said that “the recognition of the CMMP® by the Government of Canada is extremely important for IIMP®. It demonstrates that CMMP® designations are value add for professionals, institutions and corporates. This means that we are in the right path for a global-recognized certification of marketing professionals with high standards, skill and ethics.”

Dr. Anne-Flore MAMAN, Senior Vice President Education Management of IIMP®, said that “In a changing world where education is more than ever at stake, The IIMP aims at providing to practitioners and professionals top of the edge seminars and educational programs, empowering them with practical managerial tools. We achieve this thanks to an ongoing monitoring of current business and academic developments and issues.”

Learn more about CMMP®:

About the International Institute of Marketing Professionals (IIMP®):
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ (IAMST) based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board which represents the G-20 countries; the IAMS Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMS Board works with the aid and cooperation of teams from the International Advisory Council for the Marketing Profession (IACMP) which has representation from 158 countries and Advisory Council of Marketing Practitioners (ACMP). __________________________________________________________________________________


Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing
International Institute of Marketing Professionals (IIMP®)

Sandra Pedro, MSc (Communication Science)
Senior Public Relations Manager
International Institute of Marketing Professionals (IIMP®)

Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd., P.O. Box 185
Brampton, L6Y 4E6, Ontario, Canada

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