CMMP® Marketing Designations
IIMP® accreditation CMMP® (Certified Marketing Management Professional) is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program will recognize the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself.
The CMMP® program is designed for industry professionals and is considered to be the mark of distinction for those who demonstrate commitment to the marketing profession and to its ethical practice. The CMMP® designation is validation that a professional in the field of marketing has successfully demonstrated competency in the knowledge, skills and abilities required to practice marketing effectively in today’s business arena. The CMMP® designation consists of the following four levels. A brief introduction of these four CMMP® designations is available as follows:
1. Associate CMMP®
2. Manager CMMP®
3. Executive CMMP®
4. Chartered CMMP®
1. Associate CMMP®
IIMP® accredited Associate CMMP® is an introductory level international certification designed to cater for the needs of professional development of professionals who know about the marketing discipline but are not able to go into depths of its various concepts. It’s a starter level certification for those professionals belonging to the disciplines other than marketing. Ideally it is meant for Account Officers, Marketing Associates, Client Service Representatives, Assistants to Marketing Officers, Territory Officers, Sales Officers and Call Center Officers etc. On the other hand this certification provides a base in marketing to non-marketing professionals like Engineers, Pharmacists, Lawyers, SME Entrepreneurs and Educationists etc. Professionals who demonstrate their understanding of this fundamental level will be awarded with an international certification title. Detailed eligibility and entry criteria are available afterwards.
2. Manager CMMP®
IIMP® accredited Manager CMMP® is an intermediate level international certification designed for marketing professionals who are very familiar with various concepts of the discipline of marketing. As evolving complexities in the field of marketing call for further professional development and requires to add value to their tasks and assignments. The certification is a good match for Marketing Managers, Marketing Coordinators, Marketing Communication Managers, Outlet Managers, Marketing Research Managers, Sales Managers, Distribution and Logistic Managers, Sales Engineers and IT Business Development Managers etc. The certification will enhance the capacity of marketing professionals and will empower them to better tackle the challenges of directing their teams and blush on the performances of their teams. The eligibility criteria and entry requirements are provided in the coming section.
3. Executive CMMP®
IIMP® accredited Executive CMMP® is an advanced level international certification designed especially for developing marketing professionals who have to meet the rapid and global competition around the world. By receiving the Executive CMMP®, marketers will be better equipped to face the challenges that technological innovations require, and it will enhance their diverse responsibilities and leadership in their respected organizations. The Executive CMMP® is targeted to Marketing professionals who possess quick decision making skills, an expertise of new product development rules and policies, and play a role in recruiting and training new professionals for their departments. The certification will not only add value to their credentials but also polish their foresight and analytical skills and prepare them for the global market. The certification is ideal for Marketing Executives, Product Planners, R&D Executives, Seniors in Marketing Personnel Departments, Senior position holder in Logistics and Distribution professionals and for professionals working in Executive positions in the Marketing Information Department etc. Please see the eligibility and other requirements in the following sections.
4. Chartered CMMP®
IIMP® accredited Chartered CMMP® is an international certification developed for professionals in the senior most positions in the marketing departments of their organizations i.e. Chief Marketing Officer, Vice President of Marketing, Marketing Directors, Marketing Educators, Deputy Director Marketing, Regional/Country Head Marketing and Marketing Consultants etc. The professionals will be able to provide effective and efficient performance of their business operations/units. The credential will make them experts who are specialized in their field of operation. The certification will enhance their ability to influence direct change in a variety of management structures while maintaining the vision of leadership, and it will sharpen their analytical and strategic planning skills. Further information about eligibility and entry criteria is discussed in the coming section.
ENTRANCE REQUIREMENTS
Academic Background Requirements
In order to be accepted into the CMMP® designation program, the candidate must meet specific academic and work experience requirements. The academic requirements to enter each CMMP® designation is different such as the candidates must have completed one of the programs including business diploma, undergraduate four-year degree and graduate program with some or all of the following foundation and marketing courses with a total of 51 credit hours (each course must be 3 credit hours. Please see CMMP® Roadmap for specific details:
Foundation Courses
1. Business Law
2. Accounting
3. Economics
4. Statistics / Quantitative Methods
5. Psychology / Sociology
6. Introduction to Management
7. Human Resources Management
8. Management Information Systems
9. Business Strategy / Strategic Management
Marketing Courses
1. Introduction to Marketing
2. Consumer Behavior
3. Marketing Research
4. Marketing Strategy
5. Marketing Management
6. Advertising and Promotion
7. Internet Marketing / e-Marketing
8. International / Global Marketing
CMMP® DESIGNATION OVERVIEW
Once the candidate is accepted into the CMMP® designation program then he/she will be prepared in the following areas
Professional Proficiencies
1. Attitudes & Abilities
2. Critical Relevant Proficiencies
3. Ethics (General/Personal)
Marketing Management Areas
The marketing management areas will cover the essential set of skills for Marketing Management:
1. Marketing Planning
2. Marketing Analysis
3. Strategic Marketing
4. Marketing Mix Strategy, Management and Execution
5. Marketing Performance Measurement
6. Marketing Ethics & Compliance
Marketing Areas of Specializations
The marketing areas of specializations are electives which give the candidate a chance to explore as well as dive in depth into specific areas of marketing:
1. Community Marketing
2. Digital Marketing
3. Experiential Marketing
4. Customer Relationship Management Marketing
5. Geo-Marketing
6. Internet Marketing (Social Media, E-marketing, Affiliate Marketing)
7. Key Account Management (Account Based Marketing)
8. Mobile Marketing
9. Pharmaceutical Marketing
10. Retail Management
11. Service Marketing
12. Sustainability Marketing
13. Value-Based Marketing
14. NeuroMarketing
ABOUT THE CMMP® HANDBOOK
The CMMP® designation program will be delivered by implementing a state-of-the-art handbook. The CMMP® designation handbook will cover all the technical as well as the practical aspects of marketing. This will be a guideline and a reference for marketing professionals all over the world. The topics discussed in the handbook are universal in nature and have been contributed based on the expertise of authors and co-authors.
CMMP® HANDBOOK AUTHORS / CO-AUTHORS
Prof. Dr. Appalayya Meesala, MBA, PhD (Marketing)
Professor, Dr. B.R.Ambedkar Institute of Management & Technology
Prof. Dr. Naushadul Haque Mullick, PhD (Marketing)
Professor & Program Director (Marketing), Institute for International Management & Technology
Prof. Dr. Reinaldo Gregori, MA, PhD (Demography / Economics)
Chief Executive Officer, Cognatis Analytical Geomarketing
Prof. Fabiano Cucolo, MS (GIS, PhD Candidate
Competitive Intelligence – Data Base Marketing & Geomarketing na SKY Brasil, SKY Brasil
Prof. Dr. Fernando Zerboni, PhD (Marketing and Corporate Governance)
Marketing Professor at IAE Business School, Universidad Austral
Prof. Kunal Gaurav, M.B.A. (Marketing), PhD (Marketing)
Director – Research & Publications, Dhruva College of Management
Prof. Shyama Kumari, MBA, PhD Candidate
Assistant Professor (Marketing), Asia Pacific Institute of Management
Dr. Aftab Alam, PhD (Business Administration)
Assistant Professor in Marketing, King Abdul Aziz University
Dr. Alexandra Fenzl, PhD (International Management)
Chief Executive Officer, Fenzl GmbH
Dr. Alan Kaplan PhD (Business)
Business Consultant, Private & Public Sector Organizations
Dr. Arthur Arzumanian, MBA, PhD (Economics)
Marketing Director, MANFOL & Co.
Dr. Bikramjit Rishi, MBA, PhD (Management)
Assistant Professor, Institute of Management Technology Ghaziabad
Dr. Bashir Ahmed Bhuiyan, PhD (Marketing)
Associate Professor, Leading University
Dr. Christophe Bisson, PhD (Competitive Intelligence)
Strategic Management Consultancy
Dr. Dalia Kriksciuniene, PhD (Marketing Information Systems)
Associate Professor, Vilnius University
Dr. Doroteya Naboko, MSc, PhD (Pharmacy)
Brand Manager, Sopharma Pharmaceuticals
Dr. Hanoku Bathula, PhD (Business Management)
Senior Lecturer – International Business, AIS St. Helens
Dr. Jean-Paul Peronard, MSc, PhD (Marketing)
President, Peronard Research
Dr. Kamen Boyanov Spassov, MBA (International Business), PhD
Associate Professor in e-Business, Sofia University
Dr. Madhavi (Ayyagari) Ganju, PhD (Marketing)
Director, Mindsbourg
Dr. Martin Zemborain, MBA, PhD (Marketing)
Associate Professor of Marketing, IAE Business School, Universidad Austral
Dr. Sanjaya Singh Gaur, PhD (Management & Marketing)
Associate Professor of Sales & Marketing, Auckland University of Technology
Dr. Slavica Cicvaric Kostic, PhD (Marketing & Public Relations)
Assistant Professor, University of Belgrade, Faculty of Organizational Sciences
Dr. Suneel Sethi, PhD (Business Admin.), MABC (USA), FIMM, MIMA, A-IIMA
Corporate Strategist and Marketing Advisor, Managing Partner at Sethi Associates, Management Consultants
Dr. Tamara Vlastelica Baki?, PhD (Marketing and Communications)
Assistant Professor, University of Belgrade, Faculty of Organizational Sciences
Dr. Veena Tewari Nandi, MBA, PhD (International Marketing)
Assistant professor, Head (Centre for Corporate Citizenship), Asia Pacific Institute of Management
Dr. Vimi Jham, PhD (Relationship Marketing)
Associate Professor, Institute of management Technology
Dr. Yoosuf Cader, Masters in Marketing, PhD (Applied Pharmacology)
Associate Professor (Marketing), Zayed University
Dr. Zafer Oter, MSc, PhD
Assistant Professor Dr., Al Faisal University – Prince Sultan College for Tourism and Business
Mr. Ioannis Gedeon, BA, MSc (Marketing)
Business & Management Practises, Palgrave Macmillan
Ms. Laura Callow, B.Com, MBA (Business Marketing)
Senior Digital Marketing Manager – Intuit Global Business Division, Intuit
Mr. Mihajlo Popesku, PhD candidate
Nottingham University Business School
Mr. Md. Jahangir Alam
Assistant Professor, Department of Business Administration, Leading University
Mr. Mohammed Anagreh, MBA, Prince2
Market Research and Intelligence Head, Webcom Inc.
Mr. Mohamed T. Kesseba, Chartered Marketer, MBA (Marketing), DBA Candidate in Marketing
Marketing Director, Middle East, Africa and Central Asia, at QUALCOMM
Mr. Sumardy Coffin, MM (Marketing)
Founder and Chief Executive Officer, Buzz&Co – Word of Mouth Marketing Agency
Ms. Tasnim Eran, MS (International Marketing)
Graduate Assistant, Saint Joseph’s University
Ms. Victoria Saridou, MBA
Marketing Director at Deep Excavation
CAREERS IN MARKETING MANAGEMENT
The CMMP® designation holders may seek careers in the following marketing areas:
1. Marketing Planning
2. Marketing Intelligence System (Market, Competitor & Customer)
3. Marketing Research
4. Consumer Behavior
5. Market Segmentation, Targeting & Positioning
6. Brand Management
7. Global Marketing
8. Relationship Marketing
9. Integrated Marketing Communications (Advertising, PR & Sponsorship)
10. Marketing Channels Management
11. Pricing (Strategy, Methodology & Financial Implications)
12. New Product development
13. Marketing Performance Measurement
14. Marketing Ethics & Compliance
CAREERS IN MARKETING SPECIALIZATIONS
1. Community Marketing
2. Digital Marketing
3. Experiential Marketing
4. Customer Relationship Management Marketing
5. Geo-Marketing
6. Internet Marketing (Social Media, E-marketing, Affiliate Marketing)
7. Key Account Management (Account Based Marketing)
8. Mobile Marketing
9. Pharmaceutical Marketing
10. Retail Management
11. Service Marketing
12. Sustainability Marketing
13. Value-Based Marketing
14. NeuroMarketing
PROGRAM FORMATION
The framework of the CMMP® and Executive CMMP® has been formed by the following three advisory board and councils which consist of senior advisory marketing leaders from 158 countries.
The development of the CMMP® and Executive CMMP® designations have been led by the Internationally Accepted Marketing Standards™ (IAMST) Board which represents the G-20 countries; the IAMST Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. The IAMS Board worked with the aid and cooperation of teams from Advisory Council of Marketing Practitioners (ACMP); that is a group of marketing practitioners and International Advisory Council for the Marketing Profession (IACMP) which has representation marketing leaders from 158 countries.
CMMP® RECOGNITION BY MARKETING PROFESSIONALS
Following are statements from marketing practitioners and academicians around the world:
Dr. Sofia Daskou, PhD (Marketing)
Coordinator of Bachelors of Science in Business Administration
Hellenic American University
Athens, Greece
“The Marketing profession globally contributes to economic growth by promoting the relationships between buyers and sellers in environments of mutual respect and dialogue. The IIMP® honours its responsibility in assuring the apt application of marketing by offering the CMMP® program to professionals who wish to excel in improving their marketing competencies. I believe that this program will aid marketing professionals to benefit from the IIMP™ community of learning and to progress in their careers with the confidence that their efforts are internationally acknowledged.”
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Dr. Alan Kaplan, B.Econ (Hons), M.Comm, CPM, PhD (Business)
Executive Director
Optivance 360
Sydney, Australia
“The IIMP® is to be congratulated on the introduction of the CMMP® designation which will make a significant contribution to ensuring consistently high marketing standards on a global basis and add significant value across many stakeholder groups including professional marketers, employers, clients, academia and society at large. In addition to setting a professional benchmark and the benefits that flow, the CMMP® will create a fellowship of camaraderie beyond marketing through an international fellowship that unites people and cultures that share a common goal of acquiring and applying exemplary marketing skills at the highest level. The tremendous depth of international marketing talent that underpins the CMMP®, as well as the constant drive to be at the cutting edge of marketing at the highest level, will ensure that the CMMP® is truly a professional designation that will have a major impact in marketing circles and far beyond.”
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Dr. Yasser Aly, MBA, PhD (Business Administration)
Certified Consultant & Trainer in M&E
International Fund for Agricultural Development
Cairo, Egypt
“IIMP® has been continually working to deepen the concepts of quality marketing professionals worldwide. The holders of CMMP® or Executive CMMP® would enjoy globally a sustainable competitive advantage in the workforce markets, be competent, proud and self-confident, present higher performance and, in return, expect career advancement.”
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Dr. Inma Rodríguez-Ardura, Doctorate in Economics and Business Sciences
Associate Professor of Marketing
Universitat Oberta de Catalunya
Barcelona, Spain
“An industry-based certificate for marketing management professionals, like CMMP® designation, can allow marketing practitioners to illustrate a high level of competence and achievement within the profession. Accredited and industry-based designation programmes facilitate candidates’ improvement of their knowledge and expertise, as well as success in taking new business opportunities.”
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Dr. Suneel Sethi, PhD (Business Admin.), MABC (USA), FIMM, MIMA, A-IIMA
Corporate Strategist and Marketing Advisor
Managing Partner at Sethi Associates, Management Consultants
Toronto, Canada
“Congratulations for releasing the humongous and a valuable compendium of knowledge for every marketing professional, an extremely exhaustive Handbook. The handbook covers a wealth of information on the practical aspects of marketing, essentially recommended for every marketing professional. This handbook will surely serve to be an important source of reference and a step-by-step guide for all Certified Marketing Management Professional members of IIMP®. This handbook is but only a single important tool for the practice of marketing profession, to begin with, and I hope there would be many more to follow , for the privileged Certified Marketing Management Professional members of IIMP®.“
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Eric Bindah, MBA, Ph.D. Fellow, Business Administration / Marketing (Candidate)
Lecturer & Trainer (Affiliates)
a University
Kuala Lumpur, Malaysia
“The intrinsic value of CMMP® is rewarding to the achiever in that recognition of excellence leads to self-fulfillment and thus to self-realization. By recognizing that what we do does make a difference, we are stimulated to higher productivity. Accomplishments are enjoyed more when shared with others. The contacts made through the CMMP® are valuable throughout educational and professional careers. The experience gained by working with CMMP® is excellent for building up your career path. Asides from these important benefits, the CMMP® provides a springboard for professional growth. Opportunities are made available to its members for promoting their research, receiving national and international recognition, meeting and interacting with leaders in the marketing field, and meeting members of other chapters who are also leaders in their respective industry. A culmination of the benefits mentioned above is knowing that many individuals, by their caring, dedication, perseverance, and hard work, have made it possible to encourage professionals interested in field of marketing to strive for excellence—to reach toward that attainable star. Some Advantages to CMMP® Designation CMMP® provides international recognition for academic excellence in the field of marketing, an honor which can be noted on employment applications, vitae, and resumés. Through CMMP® designation one can gain a sense of community with others in the field of marketing and an identification with the discipline. CMMP® provides a local, regional, national and international forum for obtaining information and developing perspectives about the field of marketing standards and practices, learning about educational and career opportunities, and forming meaningful professional networks. Last but not least CMMP® facilitates leadership development, interaction with other professional who have similar interests, and service to the department and institution sponsoring CMMP®.”
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Dr. Rajender Kumar
Ph.D., M.COM., M.A.Economics, PGDFM, PGDMM, MIMA, LL.B.
Assistant Professor
University of Delhi, Rajdhani College, Department of Commerce
New Delhi, India
“I extend my heartiest Congratulations to the IIMP® on the occasion of launching the best marketing programme CMMP® in new education of marketing arena. CMMP® will seek to explore the knowledge of marketing professionals for the new green marketing professions. CMMP® will develop the global standard of marketing with the IIMP® and will resurrect of all associations of marketing in the global. Congratulate them for this extraordinary achievement for any quality marketing professionals. CMMP® will be the best programme in the globe for raising the Business Economics. CMMP® values and ethics will play very important role to moving the wheel of marketing growth to change the global marketing economy. Through CMMP® designation every marketing professional will leave the excellent impression and identity in the global market after completed this certified course by IIMP®. I hope that CMMP® designation will create the way of success for marketing professional careers in global marketing organizations.”
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Ceceille Palmer BBA (Hons), MBA
Business Development Manager
ActionCOACH Jamaica
Kingston, Jamaica
“The CMMP® designation provides standard and worldwide recognition for marketing professionals globally. It is a well needed and rewarding credential for aspiring marketers as well as those professionals already working in the field. I truly congratulate and support this IIMP® initiative which will facilitate learning and development in marketing.”
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Bill Davis
President, Speaker, Author
Davis Marketing Group
Greater Denver Area, USA
“The subject matter covered by this curriculum is impressive. Successful mastery of these subjects should help prepare a marketer to deliver results to their clients or employers.”
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Dr. Ramesh Kumar Miryala, MBA, PhD (Business Management)
Assistant Professor
Department of Business Management, Mahatma Gandhi University
Nalgonda, India
“At the outset I congratulate IIMP® for the initiation they have take up in the field of Marketing Management at the International Forum. The CMMP® designation handbook is another milestone they are bringing out for the practicing Marketing Professionals. I hope it will certainly comprehend both the learners and practitioners. I wish the industry-based certification program by IIMP® facilitate both learners and practitioners to adept themselves with contemporary marketing knowledge and acquaint with the industry requirements and hoping them to have success at the business.”
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Dr. Muhammad Asif Khan, MBA, MS, PhD (Marketing), MSc.(Statistics)
Program Director MS-Marketing
UCP Business School, University of Central Punjab
Lahore, Pakistan
“I extend my hearties congratulations to IIMP® for their marketing program and simultaneously for an extremely exhaustive Handbook on Marketing. The areas covered by the book will be a wealth of information on the practical side of marketing. Indeed, it is a good effort to launch such programs and the formation of much needed book on state-of-the-art topics in Marketing”
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Rolph Young M.Sc. Marketing (Distinction), B.Sc. Elec. Eng. (UWI)
Team Leader Corporate Business Development
Telecommunications Services of Trinidad & Tobago
Port of Spain, Trinidad
“I am extremely appreciative of the work being done by the CMMP® program. This is an asset to any marketing professional as it seeks to establish high standards globally and move the marketing institution to new horizons. Our clients will be the ones to gain the much needed competitive edge from the CMMP® program.”
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Download CMMP® Designation Roadmap for detailed information:
If you would like to apply for adminssion into the CMMP® Designation, please follow the link:
Please click here to submit application for admission
