IIMP™ to launch its first Formal Journal — IJMPP

IIMP™ Press Release

IIMP™ to launch its first Formal Journal – the International Journal of Marketing Principles and Practices – IJMPP.

Toronto, Canada — 14 January 2011 – IJMPP coming to shape

The International Institute of Marketing Professionals (IIMP™) is in its final stages of preparation to launch its first formal journal – the “International Journal of Marketing Principles and Practices”.

IIMP™ is proud to be involved in the publication of such leading and innovative journal, which is envisioned to be a vital tool for the benefit of marketers worldwide; researchers and practitioners in the field.

The IJMPP Journal’s primary focus will be on enhancing the discipline of Marketing Management globally, providing robust & cutting edge marketing theory & practice, invigorating the field as an important organization orientation.

The Journal is targeted at promoting the development and dissemination of advances in the field by maintaining the highest standards of intellectual thought combined with practical relevance.

In their Welcoming letter the Editors wrote:
“We had the great privilege of taking on the roles of Co-Editors of the International Journal of Marketing Principles and Practices. At this milestone we want to briefly update the members of the International Institute of Marketing Professionals IIMP™ on the IJMPP Journal development.

Our vision for IJMPP Journal emphasizes building its position as the flagship journal of the Marketing Management discipline. IJMPP Journal initiation is directly attributable to the thoughtful leadership, organization, and effort of Mr. Nisar Butt President & CEO of IIMP™ together with the IIMP™ valued & esteemed members.

We see ourselves first and foremost as stewards of this asset – we are committed to make IJMPP Journal the most desired destination for the best research in Marketing Management as well as the reference for the cutting edge practice in the field. As a result, we fully expect that the papers we publish will lead and reflect the field as it grows and evolves. The three Co-Editors and the distinguished Editorial Board are focused on providing developmental, open-minded, and timely reviews for all submissions.

In doing so, we value research & practice that both addresses important gaps in existing approaches to marketing management and creates new perspectives that move beyond existing theories and arguments. Hence, we view our role as taking an ‘author’s perspective’ on submissions, with the goal of helping to make the work as strong as possible. We look forward to work with all prospective IJMPP Journal authors in this exciting journey.

The Journal aims at a significant growth spurt in its first period. This is undoubtedly due to the continued health and growth of the marketing discipline worldwide. With globalization and the rapid development of countries such as China, India, Brazil, and many others has come increasing interest in strategy and scholarship related to marketing management.

The magnitude of our plans is evident through the dedication of our team and the support available from all related advisory councils.

We are fortunate to have the honor of being Co-Editors of a Journal published as part of such a an auspicious institution as the of IIMP™, where the investment in the Journal is planned to pay huge intellectual dividends for the field.

Finally, the journal is planning to publish its inaugural issue in the second quarter of 2011 with bi-monthly issues, 6 issues each year; Our goal is to consistently target questions and issues that push the boundaries of the discipline.

Above all, we are delighted to have the opportunity to work with you, as authors, reviewers, and active members of the marketing management discipline.

Sincerely – Christophe Bisson, Mohamed T.Kesseba, Dalia Kriksciuniene – IJMPP Journal Co-Editors”

The Editorial leadership will offer their highly regarded expertise to help develop, expand and increase the profile & standards of marketing management, they are all advocates of professional standards within the marketing profession and has extensive experience of senior business leadership in both the academic and corporate arenas, the Editorial leadership structure will include 3 Co-Editors, 2 Editorial Managers and an Editorial review board.

Dr. Christophe Bisson, PhD

Mohamed Taher Kesseba, MBA, DBA Candidate
Dr. Dalia Kriksciuniene, PhD (Marketing Information Systems)

Dr. Vesna Damnjanovic, PhD (Management)
Kashif Siddiqui, MBA

Dr. Rany Ibrahim, MBA, F.CIM, Ph.D (s)
Dr. Naushadul Haque Mullick, PhD (Marketing)
Prof. Kunal Gaurav, MBA, PhD (Marketing) Candidate
Dr. Sofia Daskou, PhD (Marketing)
Djordje Teofilovic Djordje, MBA, PhD (Marketing) Candidate

Jacqualene Humphries, MBA

On the Helm of the publication as Co-Editors:

Dr. Christophe Bisson, Editor in Chief of the IJMPP Journal, President of the IAMS Board, Dr. Bisson comes with a wealth of academic as well as professional credentials. He is an academician specialised in marketing intelligence/Internet marketing at Kadir Has University (Istanbul) and a leading authority on competitive intelligence with extensive international experience in the corporate world as a senior business leader as well as consultant. A part of his work has been rewarded as the best Competitive Intelligence action in France by the Society of Competitive Intelligence Professionals. He holds a MSc. & PhD both in competitive intelligence from the University Paul Cézanne (Marseille).

Mr. Mohamed T. Kesseba, Co-Editor of the IJMPP Journal, Senior Vice President of Communications of the IAMS Board, Mr. Kesseba comes with more than 15 years of international experience in the fields of Marketing & Strategy; his remit covered the Middle east & Europe, with leading Global names, he also maintained extensive experience in the areas of training/instructing, executive education & consultancy, with acknowledged regional players & institutions, A Chartered Marketer, Full Member of the Chartered Institute of Marketing UK, and the Society of Competitive Intelligence Professionals SCIP, USA. Mr. Kesseba Holds an MBA from ESLSCA France, an Executive professional postgraduate diploma in Marketing from the Chartered Institute of Marketing UK and is currently pursuing his doctoral degree at Edinburgh Business School, Heriot Watt University UK.

Dr. Dalia Kriksciuniene is the associated professor, dr. of the Department of Informatics of Vilnius University in Lithuania, She‘s got her Diploma of engineer-mathematician at Kaunas University of Technology (Lithuania), and the degree of doctor of social sciences (management and administration) in 2004 at University of Management and Economics (Lithuania). Dalia Kriksciuniene is the member of the International Advisory Council for the Marketing Profession (IACMP).

She published numerous articles, where about 20 of them have been presented in the international conferences and included to publications, indexed by Thomson Scientific database, Springer, IEEE and other scientific databases.

Dr. Kriksciuniene served as program committee chair of the scientific workshops and streams, organized in conjunction with many prestigious scientific conferences, Dalia has experience as member of editorial and program committees, reviewer and sessions chair at international scientific conferences.

She’s got her experience of professional practice in the positions of Marketing and information systems manager at Baltic Clipper Ltd. (1994-2000) and director of J. Masiulis Ltd. Bookstore “Knygu aleja” (2001-2004).

Editorial Managers: Overseeing all aspects of content for publications.

Dr. Vesna Damnjanovic is an Assistant Professor and Head of Marketing management and Public Relations Department of the Faculty of Organizational Sciences. She teaches on undergraduate and master studies. She published many research papers and case studies in the field of Marketing and Sales management and her research activities contributed to the successful outcome of several international conferences.

She finished Professional Postgraduate Diploma in Marketing at the Chartered Institute of Marketing UK. Vesna also provided International lectures at faculties in Slovenia, Turkey, Austria and Macedonia. She is a member of IACMP of the International Institute of Marketing Professionals and Member of International Advisory Council for the Marketing Profession of the International Institute of Marketing Professionals, representing the SERBIA. Vesna is Editorial Advisory Board member on Emerald Emerging Markets Case Studies (EEMCS) from June 2010. She is Country Director for Serbia of EuroMed Research Business Institute in Cyprus. Her research interest includes:, Market Strategy in Emerging markets, Destination Branding and Sales Management.

Mr. Kashif Siddiqui comes with over sixteen years of Marketing, Event Management & Sales Experience, he is well versed with current professional practices. Mr. Siddiqui has a huge experience in the area of B2B Marketing, , Event Management, Sales, Management, Brand as well as Product Management. In his remits he also conducted market research studies on numerous sectors.

Mr. Siddiqui holds a Bachelor’s of Arts (B.A.) in Business Administration with concentration in Accounting and Marketing from Morehouse College Atlanta and Masters in Business Administration (M.B.A.) from Preston University Wyoming. Moreover; he is currently affiliated with Meeting Professionals International (Greater Calgary Chapter) and working towards attaining Certified Meeting Professional (CMP) designation. Kashif is greatly interested in “Consumer Behavior” and planning to do Ph.D. in this intriguing field

Editorial review board:

Professor Kunal Gaurav, Senior Vice President of Operations, responsible for leading the finalization and documentation of the Internationally Accepted Marketing Standards, is a distinguished academician with a focus on Marketing Management. He is an AIMA – Accredited Management Teacher and currently working as an Associate Professor in the area of Marketing Management at Dhruva College of Management (DCM), Hyderabad, India. He is the Editor of an international level management journal “Vidwat: The Indian Journal of Management”.

Professor Gaurav has published a number of books as well as various articles and research papers in the area of General Management, relationship marketing, Brand Management and Social Entrepreneurship. A member of All India Management Association (AIMA), Hyderabad Management Association (HMA) and Indian Society for Training & Development (ISTD), Professor Gaurav is gold medalist in MBA – Marketing from L N Mishra Institute of Economic Development and Social Change, Patna and he is currently pursuing a PhD – Business Administration from AIMA – AMU.

Dr. Sofia Daskou, President of IACMP, holds a Ph.D. in Marketing from the University of Strathclyde (UK), and an M.Sc. in Marketing from the University of Stirling (UK). She is currently the Coordinator of the Bachelors of Science in Business Administration of Hellenic American University, and a member of the Editorial Boards of the Journal of Marketing Intelligence and Planning and the International Journal of Economics and Business Research. She has teaching experience of over 12 years in European and American Universities and has published her research work in a number of international academic journals. Previously her marketing consulting experience had focused on the sectors of professional services, media management, retailing, high technology products and business networks. In terms of research and consulting she is currently interested in Customer Relationship Management (CRM), consumer issues, business relationships, consumer satisfaction, mental models of strategic thinking, sustainability marketing, marketing education and service quality.

Mr. Djordje Teofilovic comes with a significant experience as a marketing and public relations consultant in Serbia. He worked in international trade field upon arrival to Canada and also served as a marketing instructor at The Art Institute of Toronto, he is currently an instructor at Kennedy College of Technology in the department of Business Administration. He teaches various subjects in business. In addition, he is currently working on a start up project that focuses on green marketing practices and environmental sustainability.

Djordje holds a Bachelor’s of Business Administration (BBA) in Marketing from Mount Mercy University and Master’s in Business Administration (MBA) from McNeese State University. And is currently a candidate of Doctorate of Business Administration (DBA) in Marketing with Argosy University.

Dr. Rany Ibrahim brings over 18 years of international business experience in private and public sectors marketing and strategic management. With a focus on Project Management, Customer Relationship Management, Business Matchmaking, International Trade, Government Relations, and Community Economic Development. He also worked as a Management Consultant with several Government Departments and as an expert on the Middle East & North African – Canadian International Trade Relations. as an academic, Rany’s Teaching dossier includes courses in International Business Strategy, Strategy Formulation, Strategy Implementation, Managing People, and Organizational Behaviour courses at Dalhousie University.

Rany has served on the Advisory Board to the Minister of Immigration, a Board Member with an Economic Development Authority, a Senator at Dalhousie University, Provincial Account Executive for Business Retention and Expansion program, Regional Sales Manager, Station Manager, and as Head of Customer Services Department for a for several European and North American private companies. He presented a wide range of academic papers and served as a guest speaker and panelist on Economic Development, Politics, Public Policy, and Immigration topics.

Rany holds a Ph.D. in Economics & Politics. a Masters of Business Administration (MBA), Bachelors of Commerce in Business Administration (B.Comm.), a Certificate in Information Technology (ITP), and a Certificate in Management (CIM), and the designation of Chartered Manager (F.CIM.) from the Canadian Institute of Management. Furthermore, Rany is a Microsoft Certified Systems Engineer (MCSE).

Dr. Naushadul Haque Mullick, Vice President Communications of IACMP, is a Professor and Area Chairperson of Marketing at AIM. He has done his Ph.D from Jamia Millia Islamia, New Delhi on “Consumer’s Expectations from Shopping Malls in NCR Delhi”. He also has an MBA in Marketing from Aligarh Muslim University and 24 years experience in industry and academics. His areas of interest include Sales & Distribution Management, Services Marketing & Retail Management. He has also written 7 books and has many publications to his credit. He has also organized and participated in a number of international conferences, seminars, events, and panel discussions.


Ms. Jacqueline Humphries, Senior Vice President of Finance, responsible for leading the planning and implementing of strategies to generate funds in order to run the operations relevant to the development of the Internationally Accepted Marketing Standards, Ms. Jacqualene is a senior business leader with extensive experience in the fields of Marketing & Business Development, in her long corporate experience she successfully managed considerable budgets translating into a track record of successful strategies, she is currently a Chief Marketing Officer for a leading telecommunications company in South Africa, Ms. Jacqualene holds an MBA from the Gordon Institute of Business Science, University of Pretoria.

Mr. Nisar Butt, President and Chief Executive Officer of IIMP™, said:
“The release of IJMPP Journal is a vital milestone in the leadership of the International Institute of Marketing Professionals (IIMP™) and a gigantic step towards educating the marketing community world-wide, the publication will be focused to disseminate crucial information for all walks of marketing professionals in order to keep them abreast and provide them with resources and tools to succeed in their marketing related practices whether they belong to academia or corporate world. I would like to provide my cordial tribute to the entire publication team including the Editors and the Editorial Review Board of IJMPP Journal; it is a consequence of their gracious cooperation and profound dedication to the cause that the birth of this esteemed publication has been made possible.”

About International Institute of Marketing Professionals (IIMP™)
The International Institute of Marketing Professionals (IIMP™) is the first independent not-for-profit professional organization which develops and advocates international standards within the marketing field. IIMP™ was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMS) Board which represents the G-20 countries; the IAMS Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMS Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP) which has representation from 115 countries and Advisory Council of Marketing Practitioners (ACMP).

Media Relations Contacts:

Mr. Nisar Butt, MBA, DBA (Marketing) Candidate
President & CEO, International Institute of Marketing Professionals (IIMP™)
E-mail: nbutt@theiimp.org

Dr. Christophe Bisson, PhD in Competitive Intelligence
President, Internationally Accepted Marketing Standards (IAMS) Board
E-mail: christophe.bisson@theiimp.org

Mr. Mohamed Kesseba, MBA, DBA (Marketing) Candidate
SVP of Communications, Internationally Accepted Marketing Standards (IAMS) Board
E-mail: mohamed.kesseba@theiimp.org

Ms. Nivedita Dhadphale, PGD in Marketing
VP of Brand Management, International Institute of Marketing Professionals (IIMP™)
E-mail: nivedita.dhadphale@theiimp.org

Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd.
P.O. Box 185
Brampton, L6Y 4E6
Ontario, Canada


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