IIMP® Newsletter Archives

The IIMP® Newsletter is published to keep members, volunteers and advisory updated.

Volume 6, Issue 42: June 2018:
– UWI becomes an Accredited Educational Institution in Barbados
– Sustainability is no longer a trend, but a reality—Editorial by Sandra Pedro
– The marketing brand of Prince Harry—Caroline Berryman
– The fine line that exists in marketing—Stephanie McCredie
– IIMP appointed Country Manager for Bangladesh

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Volume 6, Issue 41: May 2018:
– Plastic Pollution: today’s world environmental crisis—Editorial by Sandra Pedro
– Creating memorable experiences—Caroline Berryman
– Welcome to Alexis Trotman-Regret—CMMP designation holder
– IIMP® seeks volunteers

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Volume 6, Issue 40: April 2018:
– IIMP® and Gro Pro 20/20 partner 
– Sustainability Strategies boost revenues—Editorial by Sandra Pedro
– Stroytelling Trends—Caroline Berryman
– Welcome to Mohammad Ali Kazmi—CMMP designation holder
– IIMP® seeks volunteers

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Volume 6, Issue 39: February-March 2018:
– IIMP® and CERTX together in Middle East
– Business as a Force for Positive Change—Editorial by Sandra Pedro
– 2018 Marketing Trends—Caroline Berryman
– Welcome to Amir Amir Elrefaei—CMMP designation holder
– IIMP® seeks volunteers

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Volume 6, Issue 38: January 2018:
– When Brands became more than just that—Editorial by Sandra Pedro
– Welcome to New Year by Nisar Butt, President/CEO
– IIMP® seeks volunteers

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Volume 5, Issue 37: December 2017:
– IIMP® attends the 5th Annual International Case Conference  
– Business needs to change—Editorial by Sandra Pedro
– What is social marketing?—Caroline Berryman
– IIMP® seeks volunteers

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Volume 5, Issue 37: November 2017:
– McMaster University CCE enter 4th year of offering IIMP Recognzied program 
– Consumer loyalty: something from the past—Editorial by Sandra Pedro
– What is social marketing?—Caroline Berryman
– IIMP® seeks volunteers
– Implications of the Hierarchies of Marketing (Part-4) by Leigh Cowan

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Volume 5, Issue 36: October 2017:
– Rodney receives Associate CMMP designation in Barbados
– How turn an “ugly” industry into “positive” on—Editorial by Sandra Pedro
– Brands are using Canada’s 150th birthday—Caroline Berryman
– IIMP® seeks volunteers
– Implications of the Hierarchies of Marketing (Part-3) by Leigh Cowan

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Volume 5, Issue 35: July 2017:
– UCSI University appointed as IIMP REI
– Role of community relations & public affairs in CSR—Editorial by Sandra Pedro
– How well do you really know your customers?—Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– IIMP® seeks volunteers
– Implications of the Hierarchies of Marketing (Part-2) by Leigh Cowan

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Volume 5, Issue 34: June 2017:

– CCWU enters second year of accreditation
– Brands and consumers involved in ‘doing good’—Editorial by Sandra Pedro
– Branding mistakes that affect a company’s image—Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– IIMP® seeks volunteers
– Implications of the Hierarchies of Marketing by Leigh Cowan

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Volume 5, Issue 33: May 2017:
– IIMP Becomes a Global Partner with Go Pro 20/20
– Sustainable Development Goals in business—Editorial by Sandra Pedro
– How important is signage as a marketing tactic?—Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– IIMP® seeks volunteers
– CERTX coming up in Riyadh, Kingdom of Saudi Arabia

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Volume 5, Issue 32: April 2017:

– BPP University offers IIMP Accredited Program
– Communication for Development in CSR—Editorial by Sandra Pedro
– Where did professional marketing go by Leigh Cowan
– Long live couponing!—Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– IIMP® seeks volunteers
– IIMP Partner Events and Conferences inside..

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Volume 5, Issue 31: March 2017:
– Can brands teach us to be more Humane—Editorial by Sandra Pedro
– Towards Sustainable Marketing in the 21st century—Dr. Christophe Bisson
– Creating a killer marketing strategy in 4 steps—Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– IIMP® seeks volunteers
– IIMP Partner Events and Conferences inside..

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Volume 5, Issue 30: February 2017:
– New Marketing Trend: Ethical Marketing—Editorial by Sandra Pedro
– A Look at Marketing Trends for 2017 by Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– Become a Chartered Business Strategist
– IIMP® seeks volunteers
– Marketing Careers

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Volume 5, Issue 29: January 2017:
– How advertising can change our minds—Editorial by Sandra Pedro
– Christmas marketing campaigns by Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– Become a Chartered Business Strategist
– IIMP® seeks volunteers

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Volume 4, Issue 28: December 2016:
- The IIMP appoints DAU as Accredited Educational Institution
– The revolution is here—Editorial by Sandra Pedro
– Marketing vs. Advertising by Caroline Berryman
– Top graduate at BPP University receives IIMP Scholarship
– Become a Chartered Business Strategist
– IIMP® seeks volunteers

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Volume 4, Issue 27: November 2016:
- Nisar Butt, the President of IIMP becomes CMMP designation holder
– Healthcare loyalty programs like in retail. Why not? — Editorial by Sandra Pedro
– How to create a loyalty program that really works by Caroline Berryman
– IIMP® renews its partnership with IICC 2016
– IIMP® at Marketing Conference in London, UK
– Volunteers Required to join MWR Editorial at IIMP

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Volume 4, Issue 26: September/October 2016:
- IIMP Recognizes Marketing Programs from McMaster
- Why private sector—Editorial by Sandra Pedro
- McMaster Launches New Digital Marketing Certificate
- In today’s world of Marketing, less really is more by Caroline Berryman
- IIMP at Marketing Conference in London, UK
- Dr. Ray Samrat is appointed to lead Membership at IIMP

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Volume 4, Issue 25: August 2016 :
- The IIMP’s achievements at its 7th Anniversary by Nisar Butt
– Editorial—Personalize customer experience by Sandra Pedro
– IIMP® becomes a knowledge partner for Conference
– In marketing, colour is king by Caroline Berryman
– Success Stories of a CMMP designation holders
– Latest Marketing Jobs

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Volume 4, Issue 24: July 2016:
- Editorial—Changing marketing landscape by Sandra Pedro
– The marketing genius Behind Uber by Caroline Berryman
– Success Story of a CMMP designation holder — Mohammed Jihad Al-Shaikh Ali
– Call for Papers for Premier Issue of MWR Magazine

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Volume 4, Issue 23: June 2016:
- Editorial—The New Consumer Journey by Sandra Pedro
– The IIMP’s critical role in serving the global community by Nisar Butt
– Success Story of a CMMP designation holder — Mohammed Jihad Al-Shaikh Ali
– Call for Papers for Premier Issue of MWR Magazine
– Storytelling in your Social Media Marketing by Caroline

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Volume 4, Issue 22: April/May 2016:
- Editorial: Seniors are a growing global market
- Columbia Commonwealth University becomes CSC
- The market that industries are missing
- The theory behind Neuromarketing
- Call for Research Papers for IJMPP Journal

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Volume 4, Issue 21: February-March 2016:
- Editorial—Business Trends to watch out by Sandra Pedro
– How communication can support to fight against the Zika Virus
– What’s impacting business in 2016?
– Call for Papers for MWR
– Target audience for pharmaceuticals marketing
– Saks Fifth Avenue’s Unique Marketing Campaign by Caroline Berryman

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Volume 4, Issue 20: January 2016:
- Editorial – Sustainable Development as a Business Model
- 2016 Marketing Trends by Caroline Berryman
- IIMP® partners with Gro Pro 20/20 in USA
- IIMP® partners with BBICC 2016 in Serbia
- IIMP® grants scholarships to the winners of the IICC in India
- Success stories from CMMP designation holders

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Volume 3, Issue 19: December 2015:
- Internet of Things changing your behaviours, Editorial by Sandra Pedro
- Share a Coke Campaign by Caroline Berryman
- IIMP® Calls volunteers for Conference & Awards Committee
- IIMP® Partners Data Marketing 2015 in Canada
- IIMP® Partners Customer Centricity Summit in USA
- Success Stories of CMMP designation holders
- Call for Papers for Premier Issue of MWR Magazine
- Marketing Careers and Jobs

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Volume 3, Issue 18: November 2015:
– Volkswagen’s Scandal, Editorial by Sandra Pedro
– IIMP® is academic partner with Global Marketing Conference
– MarketingWorld Review Magazine Premier Issue
– IIMP® partners ICBM’s International Case Conference
– New CMMP designation holder — Fariha Qureshy, CMMP
– Google has a new logo by Caroline Berryman
– New Team Members’ Profiles
– Job Postings

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Read Online:
http://issuu.com/theiimp/docs/iimp-newsletter-november-2015

Volume 3, Issue 17: October 2015:
- IIMP honoured Gina Rodriguez with Scholar Award
– Digital Economy, Editorial By Sandra Pedro
– IIMP partners to launch MarketingWorldJobs.com
– IIMP® Appoints Asli Kuscu as the Editor-in-Chief
– CMMP designation holder — Mohammad Aman Ullah Aman
– Editorial Team for MarketingWorld Review
– Call for Papers for MarketingWorld Review
– Key Team Profiles
– Job Postings

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Volume 3, Issue 16: September 2015:
- IIMP Announced 10 Major Goals for Next 5 Years
– IIMP Endorses Master Programme from the BPP University
– IIMP Partner’s with Future Agro Challenge (FAC)
– Appointment of Farhan Majeed as the Regional Consultant
– Tugan Gokce Ogun, Regional Director Global Alliances for Europe (R014)
– Welcome to new volunteers
– Call for Editorial Team Members for MarketingWorld Review
– Call of Research Papers to publish with IJMPP Journal

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Volume 3, Issue 14: June/July 2015:
– Recent Strides – Nisar Butt
– IIMP Recognition Awards for the authors of CMMP Handbook
– Editorial – Who are the CMOs of Today? – Sandra Pedro, Editor
– Students of Hong Kong University with IIMP® Collegiate Scholarship
– What’s trending in the marketing world 2015? – Caroline Berryman
–Forbes Study: Are CMOs a kind of Super-Men and Super-Women?
–Rabia Naroo, CMMP designation holder
–Open Vacancies and Volunteer Opportunities with IIMP
– The Corporate Social Media Summit in New York

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Volume 3, Issue 13: April/May 2015:
– BPP University becomes an IIMP Accredited Educational Institution
– Supporting Reputable Academic Institutions Globally – Nisar Butt
– The Renaissance of Marketing Tools and Methods – Dr. Christophe Bisson
– IIMP Partners Redefining the Muse Marketing event
– Testimonial from CMMP designation holder – Virginia Quon
– Camille Bent Jarret appointed as the Country Manager for Jamaica
– Useful Reading Suggestions – Caroline Berryman
– The Corporate Social Media Summit in New York

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Volume 3, Issue 12: March 2015:
- Recognizing Marketing Professionals Globally by Nisar Butt
– IIMP® launches Professional Development Courses
– Burc Uygurmen – Praktika Educational Services becomes CSC
– IIMP® awards CMMP® scholarships to the winners of the ICC
– Building Brand Identity by Caroline Berryman
– Nada Tahir Zaidi, CMMP® holder Designation
– Country Manager of Iran – Omid Yaghmaei

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Volume 3, Issue 11: February 2015:
- Establishing Priorities for 2015 by Nisar Butt
- The IIMP® partners (BBICC 2015), the global undergraduate business case competition
- The Role of Sponsorships as part of the Marketing Plan by Caroline Berryman
- International Journal of Marketing Principles and Practices (IJMPP)
- Marketing Books Reading Suggestions by Farhan Majeed
- Testimonial from CMMP® Designation Holder – Alonso Terrones

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 Volume 3, Issue 10: January 2015:
- Reaching to Greater Heights in 2015 / Progresser encore plus en 2015 by Nisar Butt
- More flexibility for marketing professionals enrolling in the CMMP® program
- IIMP® recognizes McMaster University as certified institution
- International Journal of Marketing Principles and Practices (IJMPP)
- Books about the marketing world to keep you updated of the latest news by Farhan Majeed
- 10 Research-Driven Insights about Content by Michele Linn
- Guide de Gestión Stratégique de l’information pour les PMEs by Dr. Christophe Bisson

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Volume 2, Issue 9: December 2014:
– Partnerships to brighten the future of marketing
– IIMP® partners International Case Conference in Management 3.0
– IIMP® partners Data Marketing Conference 2014
– IIMP® invites Marketing Case Competitions Organizers
– Reading Suggestions
– CMMP Designation Registration for Spring 2015
– No more branding by Robert Rose
– Mistakes Businesses make on Social Media
– IAMSB update from Dr. Christophe Bisson

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Volume 2, Issue 8: August 2014:
- Deploying CMMP® empowered marketing knowledge to practice
- Bilston Community College become IIMP® Certified Partner Centre
- IIMP® partners International Conference in Advertising and Marketing Expo
- IIMP® at National Job Fair and Training Expo, in Toronto, Canada
- CMMP® Testimonials – Dr. Ramesh Kumar Miryala, Assistant Professor
- Tebo Berinyuy Tebo appointed as a Public Relations of IIMP®
- Public Relations Volunteering Vacancies
- Volunteering with IIMP®

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Volume 2, Issue 7: July 2014:
- Celebration of IIMP’s 5th Anniversary
- Recognized Educational Institutions in North America
- Partnering with Social Media Marketing workshop
- IIMP® partners Redefining the Muse Marketing
- CMMP Testimonial from Caroline Berryman
- Build robust marketing strategy by Dr. Christophe Bisson
- Farshid Malek Hosseiny, Associate Director for Middle East (T045)
- Volunteering with IIMP®

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Volume 2, Issue 6: June 2014:
- Message of the President
- ETP becomes an IIMP Certified Study Centre in Toronto
- Complimentary Memberships Launched
- IIMP® partners Digital Youth Summit
- CMMP Recognition: Testimonial from Sandra Devillier
- Jashanjeet-Singh-Dhaliwal, Country Manager for Singapore
- Irosha-Ranawickrama-Silva, Country Manager for Oman
- Why Volunteering with IIMP®

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Volume 2, Issue 5: May 2014:
- Message of the President
- CAMT becomes an IIMP Certified Study Centre in Dubai
- Singaporean Students win CMMP® Scholarship
- Testimonial from Prof. Robert E. Dratwa [FAC]
- Nadeem Naqvi, Zonal Vice President Global Alliances for Middle East & Oceania
- Hui Han, Student at National University of Singapore
- Why Volunteering with IIMP®

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Volume 2, Issue 4: April 2014:
- Message of the President
- Testimonial from Ryan Suchit, CMMP Scholarship Recipient
- CMMP® enhances the respect of ethical standards in marketing – Dr. Christophe Bisson
- IIMP® partners BBICC 2014 for Global undergraduate competition
- The IJMPP invites proposals for joining as partners – Dr. Dalia Kriksciuniene
- IIMP® Membership Benefits
- Why Volunteering with IIMP®

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Volume 2, Issue 3: March 2014:
- Message of the President
- Testimonial from Haya Samain, CMMP designation candidate
- New Authorized Exam Invigilation Centre Appointments
- First Subject for Marketing Standards Guide Ready for Review
- CMMP® Handbooks team recognized by IIMP®
- IIMP® at National Job Fair and Training Expo
- Why Volunteering by Fabian Oponde Jr. (VP, Global Alliances for Africa)
- Newly Appointed Volunteers

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Volume 2, Issue 2: February 2014:
– Message of the President
– Testimonial from Ray Ierino, CMMP designation holder
– CMMP® Scholarship for Researchers (CSR)
– IIMP® presented the winners of the MIMC with Scholarships
– Student Ambassador Program (ISAP)
– International Scholarship Program
– Collegiate Scholarship Program for CMMP®
– Conference & Awards Committee (CAC)
– Volunteering
- Newly Appointed Volunteers

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Volume 2, Issue 1: January 2014:
- Message of the President
- Marketing and Communications Committee (MCC)
- Education Committee (EC)
- Academic Accreditation Committee (EEC)
- Conference & Awards Committee (CAC)
- International Accepted Marketing Standards (IAMS)
- Advisory Council for Marketing Profession (ACMP)
- New projects
- Certified Marketing Management Professional (CMMP)
- International Journal of Marketing Principals and Practices (IJMPP)
- Volunteering
- New Appointed Volunteers and Partners

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Volume 1, Issue 3: November 2013:
- An Update from the President
- New Organization in Web 2.0
- Why Volunteering for IIMP
- Welcome to the Karma Group
- IIMP Strategy 2.0 Project
- CMMP Review Team

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Volume 1, Issue 2: April 2013:
- An Update from the President
- IIMP® Business Model
- Update on Marketing Team
- Progress on Marketing Standards
- Marketing Practitioner Magazine
- Welcoming New Volunteers
- Academic Accreditation Committee
- GIIM Becomes Authorized Centre
- CMMP® Handbook Authors

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Volume 1, Issue 1: January 2013:
- A Message from the President/CEO of IIMP®
- An update on IAMST Board
- A list of newly joined team members.
- Appointment of new editor-in-chief
- Call for papers for IJMPP Journal
- Organizational Changes
- Authorized Education Centres Program
- Academic Accreditation Team needs Volunteers

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