IIMP Professional Development Courses and Workshops
The IIMP Professional Development courses include training and workshops that are designed to equip working professionals with the required knowledge and practical skills they need in order to be effective in performing their marketing and leadership roles at various levels.
|
COURSE ID |
COURSE TITLE |
|
401.ABM |
Account-Based Marketing |
|
203.BMM |
Brand Management and Case Study |
|
402.CMM |
Community Marketing |
|
303.CON |
Consumer Behavior (Organizational Buyer Behavior) |
|
103.CSR |
Corporate Social Responsibility |
|
103.CRM |
Customer Relationship Management Marketing |
|
402.DGM |
Digital Marketing |
|
402.EXM |
Experiential Marketing |
|
204.GMM |
Global Marketing (Emerging Markets & Mature Markets) |
|
104.IMC |
Integrated Marketing Communications |
|
303.INM |
Internet Marketing |
|
103.MKT |
Introduction to Marketing |
|
203.STP |
Market Segmentation, Targeting & Positioning |
|
102.MCM |
Marketing Channels Management |
|
302.MEC |
Marketing Ethics & Compliance |
|
302.MIS |
Marketing Intelligence System |
|
402.MPM |
Marketing Performance Measurement |
|
203.MPM |
Marketing Planning and MEWS |
|
302.MKR |
Marketing Research |
|
302.MOB |
Mobile Marketing |
|
203.NDP |
New Product Development |
|
304.RMM |
Relationship Marketing |
|
203.SMS |
Strategic Marketing Management |
|
403.SSM |
Sustainability Marketing |
|
401.VBM |
Value-Based Marketing |
The above courses and workshops are available on individual basis at the IIMP Authorized Professional Training Centres
