IIMP Professional Development Courses and Workshops

The IIMP Professional Development courses include training and workshops that are designed to equip working professionals with the required knowledge and practical skills they need in order to be effective in performing their marketing and leadership roles at various levels.
 

COURSE ID

COURSE TITLE

401.ABM

Account-Based Marketing

203.BMM

Brand Management and Case Study

402.CMM

Community Marketing

303.CON

Consumer Behavior (Organizational Buyer Behavior)

103.CSR

Corporate Social Responsibility

103.CRM

Customer Relationship Management Marketing

402.DGM

Digital Marketing

402.EXM

Experiential Marketing

204.GMM

Global Marketing (Emerging Markets & Mature Markets)

104.IMC

Integrated Marketing Communications

303.INM

Internet Marketing

103.MKT

Introduction to Marketing

203.STP

Market Segmentation, Targeting & Positioning

102.MCM

Marketing Channels Management

302.MEC

Marketing Ethics & Compliance

302.MIS

Marketing Intelligence System

402.MPM

Marketing Performance Measurement

203.MPM

Marketing Planning and MEWS

302.MKR

Marketing Research

302.MOB

Mobile Marketing

203.NDP

New Product Development 

304.RMM

Relationship Marketing

203.SMS

Strategic Marketing Management

403.SSM

Sustainability Marketing

401.VBM

Value-Based Marketing

 

The above courses and workshops are available on individual basis at the IIMP Authorized Professional Training Centres

 

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