Understanding Standards Setting Infrastructure

 

The objective of the International Institute of Marketing Professionals is to develop Internationally Accepted Marketing Standards that are of high-quality, practical, enforceable and comprehensive. The standards will implement best practices, polices and accountability in the field of marketing and will be used to establish integrity and ethical conduct in the marketing profession. By providing credibility to the marketing practices, interactions and transactions with clients within business-to-business and/or business-to-consumer marketing environments will be facilitated. The adoption of Internationally Accepted Marketing Standards will distinguish the marketing field from other disciplines and the standards will provide a framework and reference for training programs and marketing designations.

The Internationally Accepted Marketing Standards will have the following objectives:
1. The Internationally Accepted Marketing Standards will be based upon generally accepted marketing principles and practices.
2. The standards will strive to implement best practices, best tools, polices and accountability in the field of marketing, in order to be used by marketing practitioners.
3. The adoption of Internationally Accepted Marketing Standards will distinguish the marketing field from other disciplines.
4. The standards will provide a framework and reference for training programs and marketing designations.
5. Such standards will be used in order to establish integrity and ethical conduct in the marketing profession and aid in separating marketing practitioners from any unethical behaviour performed by other entities whom have not adopted such standards.