Author Guidelines

Writting Contributors / Author Guidelines for IJMPP Marketing Journal

International Institute of Marketing Professionals cordially invites authors to submit their work and, in so doing, join our team of professional authors. We appreciate your input and look forward to sharing it with our readers world-wide. 

Terms of submission

The editors accept:
– Review articles
– Case studies
– Research findings

Evaluation criteria (practitioner):

– Relevance (to the issue theme)
– timeliness
– accuracy
– Applicability
– Avoid technical terms that the majority of readers are likely not to understand

Evaluation criteria (academician):

– Relevance (to the issue theme)
– Validity
– Adds to the title issue theory

Formatting guidelines:

– File Types: Word 
– Font: 12 Arial
– Text: double spaced, left justified

General guidelines:

– Articles must be submitted in idiomatic English
– Size of article 1500 – 7000 (including references)
– Article organization: title, author name, abstract, Keywords, main text, tables and graphs, references, appendix and web appendix
– Title: should not exceed 14 words
– Abstract: limited to 150 words
– Keywords: a maximum of 8 words
– Main text: 
Headings must be short, presented in bold format, with consecutive numbering.
– Tables and Graphs must be clear, with consecutive numbering – References: Authors must follow the Harvard Style. References begin on their own page and listed in alphabetical order by the first author’s last name. Only references cited within the text are included. Notes or Endnotes should be used only if strictly necessary. They must be identified in the text by consecutive numbers (use of square brackets) and listed at the end of the article.
– Web Appendices: accepted 
– There will double blind review of the articles
– There should be a title page with the title, names and contact information of the authors
– If the article is accepted, we would ask for author’s short biography (50-75 words)


All authors should have made substantial contributions to all of the following: 
1- the conception and design of the study, or acquisition of data, or analysis and interpretation of data, 
2- Drafting the article or revising it critically for important intellectual content, 
3- Final approval of the version to be submitted.

Journal Sections (this is important as it will direct the authors mindset and the article structure)

– Hotspot: what’s currently hot
– Case study
– Profile: of someone significant to the issue theme
– Interviews: with experts
– How to
– Go read: recommendations on readings (articles and books)
– Interest group section: outcome of linked in groups discussing specific topics
– New research: preferably directed, initiated or sponsored by IIMP 

Copywrite Note:

All published material within the International Journal of Marketing Principles and Practices will become copyright © by the International Institute of Marketing Professionals (IIMP™). All rights will be reserved. No part of the publication may be reproduced or distributed in the form or by any means, or stored in a database or retrieval system, without the prior written consent of the International Institute of Marketing Professionals, including but not limited to, in any network or other electronic storage or transmission, or broadcast for any other purposes, unless approved by the International Institute of Marketing Professionals. 

Published Journals:

Volume 1, Issue 1: Published in September 2011 (Full issue available for sample) 
Volume 2, Issue 1: Published in April 2012 (Full issue available for sample) 
– Volume 3, Issue 2: Published in February 2013, Issue
– Volume 4, Issue 1: Published in November 2013, Issue
– Volume 5, Issue 1: Published in November 2014, Issue


Editorial Submission Deadlines:

– Volume 6, Issue 1: Article Submission Deadline: August 31, 2020 for December 2020, Issue
– Volume 6, Issue 2: Article Submission Deadline: February 28, 2021 for July 2021, Issue


Contributing your articles:

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