IIMP® partners ICBM’s International Case Conference

IIMP® partners ICBM’s International Case Conference – Winners granted with CMMP® Scholarship

The International Institute of Marketing Professionals (IIMP®) is global partner at the International Case Conference held by the School of Business Excellence, in India. Winners will be granted with CMMP® Scholarship.

Toronto, Canada — October 09, 2015 — The International Institute of Marketing Professionals (IIMP®) associates as global partner to the International Case Conference (ICC), held by the Institute of Computers and Business Management – School of Business Excellence (ICBM-SBE), on December 5th 2015, in Hyderabad, India.

This conference gathers professionals and academics from all over the world presenting case studies on business subjects, namely sales and marketing. ICC offers a platform to managers, academicians, case authors and students to showcase emerging practices in business and management and an exchange of ideas.

The three final winners will be awarded cash money and IIMP® will grant scholarships to enter the CMMP® program in order to acquire the CMMP® designation, international certification of marketing management that highlights holders’ deep skills, knowledge and ethics within marketing profession.

Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, said: “IIMP® partners with ICC for the second year. The case studies presented at the ICC are great examples on management and problem-solving best practices. Its with positive spirit that I watch young professionals with such great knowledge and skills.”

Mr. Hassan Jaber, Chairperson Conference & Awards Committee of IIMP®, said: “It’s with great pleasure that we are bringing today another global strategic partnership with ICC for the 2nd consecutive year. The granted IIMP® scholarship program shall provide the winning candidates with world class marketing standards that lay down the foundations for their future professional marketing careers.”

Dr. Kunal Gaurav, Associate Dean (Strategic Research) and Convener of ICBM’s International Case Conference 2015, said: “The partnership between IIMP® and ICBM – SBE represents the beginning of a new era in international collaborations for creation & dissemination of contemporary knowledge in management domain. I am confident that the case studies presented at International Case Conference will certainly become incredible tools for teaching – learning.”

Academics, researchers, freelancers, entrepreneurs, corporate professionals, policymakers, members from regulatory bodies and management students are invited to send their original and unpublished case study on sales and marketing, HR management, finances, IT systems, operations management and entrepreneurship. All case studies selected for presentation in the conference will be published in an ISBN numbered book and the winning cases will also be published in UDAAN: The International Journal of Management Research (ISSN: 2347-9256).

Electronic copy of original unpublished case study in any area of business and management in line with the conference theme should be submitted until October 25th, 2015 in Word format, to casecompetition@icbm.ac.in or icbmrpc@gmail.com. The case study should be submitted along with an abstract (in around 150 words), detailed teaching note and brief profile of the author.


About the International Institute of Marketing Professionals (IIMP®):
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organisation, which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board, which represents the G-20 countries; the IAMST Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMST Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP), which has representation from 192 countries and Advisory Council of Marketing Practitioners (ACMP). Website: www.theiimp.org

About CMMP® Collegiate Scholarship Program:
The IIMP® Collegiate scholarship is intended to be awarded to those post-secondary students who will be winners in challenging marketing, sales, advertising, logistics and business case competitions around the globe. The scholarship will subsidize entry into the CMMP® (Certified Marketing Management Professional) program which will provide rigorous professional skills to prepare candidates to receive CMMP designation upon successfully completion. The scholarship winners will be required to demonstrate academic and professional requirements in order to enter the CMMP® designation. Learn more: http://www.theiimp.org/csr/

About ICBM-SBE, Hyderabad, India
The Institute of Computers and Business Management – School of Business Excellence (ICBM-SBE), Hyderabad, India offers AICTE approved Post Graduate Diploma in Management (PGDM) and is accredited by the American authorities, such as the prestigious ACBSP, recognized by the Council on Higher Education Accreditation (CHEA), USA. ICBM-SBE equips the future managers with firsthand experience of running a Business Enterprise in a competitive environment with an eye on ROI, growth, network, equity, sustainability etc. by introducing to them the Capstone Business Simulations, a practice which all the top B-School across the world follow. ICBM students have access to about 600 Business Schools from USA for student and faculty exchange program. Learn more: http://icbm.ac.in/



Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing
International Institute of Marketing Professionals (IIMP®)
E-mail: chuckhermans@missouristate.edu

Sandra Pedro, McS (Communication Science)
Senior Public Relations Manager
International Institute of Marketing Professionals (IIMP®)
E-mail: sandraigpedro@gmail.com

Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd., P.O. Box 185
Brampton, L6Y 4E6, Ontario, Canada

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