The IIMP® Honours CMMP Contributors

Toronto, Canada— June 30, 2015 — The International Institute of Marketing Professionals (IIMP®) express its recognition for the contribution of the authors and support team responsible for developing the CMMP® Handbooks, providing guidelines and reference material for those marketing professionals that complete the Certified Marketing Management Professional (CMMP®) program.

The CMMP® designation was launched in 2011 and marketing professionals from different parts of the world have already completed the CMMP® program and received the CMMP® designations. This program is designed for industry professionals and is considered to be the mark of distinction for those who demonstrate commitment to the marketing profession and to its ethical practice. The CMMP® designation is validation that a professional in the field of marketing has successfully demonstrated competency in the knowledge, skills and abilities required to practice marketing effectively in today’s business arena.

IIMP® released four CMMP® handbooks (Associate CMMP® Handbook, Manager CMMP® Handbook, Executive CMMP® Handbook and Chartered CMMP® Handbook) with the support of 35 authors and co-authors and 37 review and support team members, from academics and professional experts worldwide. The CMMP® designation handbook covers all the technical and practical aspects of marketing as a guideline and reference for marketing professionals all over the world. The topics discussed in the handbook are universal in nature and have been contributed based on the expertise of authors and co-authors.

“The team of contributing authors and support team are also responsible for the success of our CMMP® program. Their knowledge and professional experience are of great value for those that are granted with the CMMP® designation. Therefore, IIMP® is honored in announcing the recognition certifications for the CMMP® contributing authors and reviewers for their effort, dedication and expertise to enhance marketing practice around the globe.”, stresses Nisar Butt, President and CEO of IIMP®.

The CMMP® designations are delivered by the “IIMP® Authorized Education Centres Program” that will include delivery of program by appointing the “IIMP® Certified Study Centres” globally. IIMP® also recognizes those educational institutions “IIMP® Recognized Educational Institution” that offer matching qualification that will satisfy CMMP® entrance requirements.

Nisar Butt additionally said that “it is essential for educational institutions to get involved in delivering the CMMP® designation preparation to enable students and practitioners to furthermore evolve in their marketing professions and roles. Therefore, educational institutions all over the globe are welcomed to partner with IIMP® in order to support CMMP® designations.”

IIMP® accreditation CMMP® is a globally recognized and respected measure of professional and academic excellence in the practice of marketing. Candidates for the CMMP® designation program are welcome to apply. Learn more about CMMP®:


Authors and Co-Authors Contributed to the CMMP® Handbooks:
– Prof. Dr. Appalayya Meesala, MBA, PhD (Marketing)
– Prof. Dr. Naushadul Haque Mullick, PhD (Marketing)
– Prof. Dr. Fernando Zerboni, PhD (Marketing and Corporate Governance)
– Prof. Jagdish Khatri, BE (Mech.), MBA (Marketing Management and HR)
– Prof. Javier J. O. Silva, DBA(c) (Relationship Marketing)
– Prof. Dr. Koen Pauwels, PhD (Marketing)
– Prof. Kunal Gaurav, M.B.A. (Marketing), PhD (Marketing)
– Prof. Shyama Kumari, MBA, PhD Candidate
– Dr. Aftab Alam, PhD (Business Administration)
– Dr. Alexandra Fenzl, PhD (International Management)
– Dr. Arthur Arzumanian, MBA, PhD (Economics)
– Dr. Bikramjit Rishi, MBA, PhD (Management)
– Dr. Bashir Ahmed Bhuiyan, PhD (Marketing)
– Dr. Christophe Bisson, PhD (Competitive Intelligence)
– Dr. Hanoku Bathula, PhD (Business Management)
– Dr. Kamen Boyanov Spassov, MBA (International Business), PhD
– Dr. Madhavi (Ayyagari) Ganju, PhD (Marketing)
– Dr. Martin Zemborain, MBA, PhD (Marketing)
– Dr. Roudaina Houjeir, MBA, PhD (Marketing)
– Dr. Sanjaya Singh Gaur, PhD (Management & Marketing)
– Dr. Muhammad Shakil Ahmad, MBA, PhD
– Dr. Slavica Cicvaric Kostic, PhD (Marketing & Public Relations)
– Dr. Suneel Sethi, PhD (Business Admin.), MABC (USA), FIMM, MIMA, A-IIMA
– Dr. Tamara Vlastelica Baki?, PhD (Marketing and Communications)
– Dr. Veena Tewari Nandi, MBA, PhD (International Marketing)
– Dr. Vimi Jham, PhD (Relationship Marketing)
– Dr. Yoosuf Cader, Masters in Marketing, PhD (Applied Pharmacology)
– Dr. Zafer Oter, MSc, PhD
– Ms. Laura Callow, B.Com, MBA (Business Marketing)
– Mr. Mihajlo Popesku, PhD candidate
– Mr. Md. Jahangir Alam, BA, MBA (Marketing)
– Mr. Mohamed T. Kesseba, Chartered Marketer, MBA (Marketing), DBA Candidate in Marketing
– Mr. Sumardy Coffin, MM (Marketing)
– Ms. Tasnim Eran, MS (International Marketing)
– Mr. Teofilovic Djordje, MBA, DBA Marketing (Candidate)


Reviewers/Support Team Contributed to the CMMP® Handbooks:
– Annie Smolcic, BA
– Benjamin Osete, Masters (Marketing & Business Administration)
– Bidyut Kumer Balo, MBA student
– Bill Davis
– Carlos Castillo León, MBA
– Carvalho Pedro, Masters (Economics)
– Dirk Miller
– Dr. Alan Kaplan, PhD (Business)
– Dr. Dimitrios P. Kamsaris, PhD
– Dr. Madhavi (Ayyagari) Ganju, PhD (Marketing)
– Dr. Mohammed Rizwan Alam, PhD
– Dr. Muhammad Asif Khan, MBA, MS, PhD (Marketing), MSc (Statistics)
– Dr. Pierre McDonagh, PhD
– Dr. Ramesh Kumar Miryala, MBA, PhD (Business Management)
– Dr. V.V Gopal, PhD (Retail Management)
– Dr. Vasanth Kiran, PhD
– Ebru (Cebeci) Arslan, MSc, MBA Marketing and Investor
– Faisal Hasnain, MBA (Marketing)
– Farhan Majeed, MBA (Marketing & Management)
– Heidi Salehhudin, MA (International Marketing)
– Md. Didarul Alam, MBA student
– Md. Zahir Uddin Arif, M.Com. (Marketing), M.Phil
– Md. Zakir Hossan, MBA student
– Mohammad Shariar Nafees
– Muhammad Sayem, MBA, PhD (Marketing & Management) Candidate
– Muhammed Hussain, BBA (Marketing) Student
– Nehal Medh, MMS
– Nigel Brownbill, B.Sc., MBA
– Nisar Butt, MBA, DBA (Marketing) Scholar
– Norvin Eitzen, B.Sc.
– Prof. Dr. Appalayya Meesala, MBA, PhD (Marketing)
– Prof. Dr. Dimitrios Kamsaris, PhD
– Prof. Dr. Jari Salo, D.Sc. (Marketing)
– Rolph Young, M.Sc. Marketing, Marketing
– Sandra Devillier, Masters (Economics and Management)
– Steven Cook, MBA (Marketing & Management)
– Tom Stein, Master of Music


About the International Institute of Marketing Professionals (IIMP®):
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board which represents the G-20 countries; the IAMST Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMST Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP), which has representation from 192 countries and Advisory Council of Marketing Practitioners (ACMP).

About CMMP® Designation:
IIMP® accreditation CMMP® (Certified Marketing Management Professional) is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program will recognize the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more about CMMP:


Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing
International Institute of Marketing Professionals (IIMP®)

Sandra Pedro, McS (Communication Science)
Senior Public Relations Manager
International Institute of Marketing Professionals (IIMP®)

Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd., P.O. Box 185
Brampton, L6Y 4E6, Ontario, Canada

Download Full Press Release:







Click here to read other IIMP® press releases