IIMP® Partners Belgrade Business International Case Competition 2015

The International Institute of Marketing Professionals (IIMP®) partners the Belgrade Business International Case Competition 2015 (BBICC 2015) for the second year and offers a scholarship to enter the CMMP® program to the winning team.

Toronto, Canada—January 27, 2015 — The International Institute of Marketing Professionals (IIMP®) partners Belgrade the Business International Case Competition 2015 (BBICC 2015), the global undergraduate business case competition that will be held in Belgrade, Serbia, from 24th to 29th March, by the University of Belgrade. For the second year, the winning team will be awarded with a collegiate scholarship to enter the Certified Marketing Management Professional program (CMMP®).

This competition represents a unique opportunity for international business schools to participate in the first Southeastern Europe case study competition. Belgrade hosts 12 teams of undergraduate students from around the world that will compete solving o solve a real business problem with innovative ideas. Last years’ competition winners were the National University of Singapore team. The second place went to Queensland University of Technology (USA) and third place is shared between University of Porto (Portugal) and University of Belgrade (Serbia).

Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, said: “Competition like this one can better prepare the future professionals to overcome many of the obstacles that they will face with arriving to the real world. This partnership goes in that direction. IIMP® supports these type of initiatives and is in Belgrade for, together with BBICC, encouraging top talents! The winners of this hard competition will be awarded with a scholarship to enter the Certified Marketing Management Professional program (CMMP®), which is another sign of its role distinguishing marketing professionals worldwide.”

The CMMP® designation is validation that a professional in the field of marketing has successfully demonstrated competency in the knowledge, skills and abilities required to practice marketing effectively in today’s business arena. Candidates for the CMMP® designation program are welcome to apply.

Learn more about CMMP®: http://www.theiimp.org/cmmp-designation/

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About CMMP® Collegiate Scholarship Program:
The IIMP® Collegiate scholarship is intended to be awarded to those post-secondary students who will be winners in challenging marketing, sales, advertising, logistics and business case competitions around the globe. The scholarship will subsidize entry into the CMMP® (Certified Marketing Management Professional) program which will provide rigorous professional skills to prepare candidates to receive CMMP designation upon successfully completion. The scholarship winners will be required to demonstrate academic and professional requirements in order to enter the CMMP® designation. Learn more: http://www.theiimp.org/iimp-collegiate-scholarship-program/

About the International Institute of Marketing Professionals (IIMP®):
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board which represents the G-20 countries; the IAMST Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMST Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP), which has representation from 192 countries and Advisory Council of Marketing Practitioners (ACMP).

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MEDIA RELATIONS CONTACTS:

Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing
International Institute of Marketing Professionals (IIMP®)
E-mail: chuckhermans@missouristate.edu

Sandra Pedro, McS (Communication Science)
Senior Public Relations Manager
International Institute of Marketing Professionals (IIMP®)
E-mail: sandraigpedro@gmail.com

Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd., P.O. Box 185
Brampton, L6Y 4E6, Ontario, Canada
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