International Journal of Marketing Principles and Practices – IJMPP Volume 1 – Issue 1

International Journal of Marketing Principles and Practices – Full Issue Available for Sample

Volume 1, Issue 1 – September 2011 issue includes the following 7 papers:

The first paper is by Slavica Cicvaric Kostic, a faculty member at the University of Belgrade, Serbia. It investigates the implementation of marketing communications in local administration, from both employees’ and citizens’ perspectives. The results show that the visibility of marketing communications in local administration establishes satisfaction levels of Serbian citizens.

The second article by Riteshkumar Dalwadi., who is at the Humber Institute of Technology and Advanced Learning in Canada, and B.A. Prajapati, from the Veer Narmad South Gujarat University in India, examines Indian consumers in the organized retail sector. Based on the findings, these consumers are categorized into seven categories.

The third paper by Dr.N.H.Mullick, from the Asia- Pacific Institute of Management in New Delhi, and Dr. M.Altaf Khan, Jamia Milli, New Delhi, India, deals with the perceptions and images of consumers visiting Indian shopping malls. It provides an in-depth analysis of the needs and expectations that consumers have of malls in metropolitan towns in India.

The fourth article by Muhammad Shakil Ahmad, from the COMSATS Institute of Information Technology in Pakistan, investigates the impact of brand extensions on parent brand images. The Johnson and Johnson case presented in the paperdemonstrates that there are significant impacts of brand extension on the parent brand.

The fifth paper by Mamoun N. Akroush, from the German-Jordanian University, in Talal Abu-Ghazaleh, Jordan, discusses and examines the literature on marketing strategies, helping to fill three gaps that were in need of further empirical investigation.

The sixth paper, by Djordje Teofilovic, from the Kennedy College of Technology, in Toronto, Canada, deals with the dichotomy concerning Corporate Social Responsibility as reported by writers on the subject, in terms of its benefits and use as a strategic tool for companies.

The seventh article, is written by a professional, François Bresson, head of controlling for Telkom Kenya (Orange group). It explores the complexity of multi-SIM markets in Sub-Saharan Africa and argues that the current marketing tools used by telecommunications companies to analyze multi-SIM markets in Sub-Saharan African markets have been biased. Thus, it proposes a new set of indicators and a methodology to address the specificities of such complex multi-SIM markets as seen in Kenya.


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