IIMP® partners Data Marketing 2015 in Canada

International Institute of Marketing Professionals (IIMP®) partners Data Marketing 2015 Conference and Exhibition, in Toronto, Canada. This year, attendees have the opportunity to learn more about CMMP® designation program.

Toronto, Canada — November 05, 2015 — The International Institute of Marketing Professionals® partners Data Marketing Conference and Exhibition 2015, introducing the Certified Marketing Management Professionals (CMMP®) designation program to hundreds of professionals from around the world that attend this event to listen industry leaders.

CMMP® Certification (Certified Marketing Management Professional) is a valuable asset to practitioners, clients and organizations. CMMP® designation holders will be able to gain a competitive edge in the marketing industry by achieving a high level of competence that can be demonstrated on a professional level. The professional designation will provide marketing practitioners with the specialized knowledge, confidence and credibility needed to get ahead and take charge of their careers.

Data Marketing is a two-day event that gathers specialists from miscellaneous business areas around data and technology, from November 18th to 20th, in Toronto, Canada. More than 50 speakers will cover topics such as big data, analytics, and new technologies for marketers better understand consumer preferences, improve costumer engagement, drive value and develop competitive advantages. The attendees have also networking opportunities and access to product demonstrations.

Mr. Valentin Caudan, DATA MARKETING Event Coordinator, said that “Marketing professionals constantly face new challenges with data, and as a result, they find themselves missing some valuable information that could better their understanding of consumer preferences, improve customer engagement and drive value. DATA MARKETING aims to bridge that gap”.

Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, said that “IIMP® partners Data Marketing since the first event. Its being three years of valuable partnership for promoting our work to development marketing profession and disclose world industry knowledge. Today, knowledge share is crucial for business success. IIMP® presents, this year, the CMMP® program to help marketers to evolve their careers. The company with professionals certified with CMMP® designation is certain to have the best in terms of knowledge and professional ethics”.

Mr. Hassan Jaber, Conference and Awards Committee Chairperson of IIMP®, said that “We are announcing today another great partnership with a leading provider in data-driven marketing “Data Marketing”. This renewed partnership will allow marketing professionals to benefit from IIMP’s® global CMMP® program that will help boosting marketers knowledge, experience and get them in better control of their professional career’s path also to have a global vision on building successful data strategy ”.

The Data Marketing Conference and Exhibition takes place at Westin Harbour Castel Hotel, on November 18th to 20th, in Toronto, Canada, For more information go to http://www.datamarketing.ca


About the International Institute of Marketing Professionals (IIMP®):
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organisation, which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board, which represents the G-20 countries; the IAMST Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMST Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP), which has representation from 192 countries and Advisory Council of Marketing Practitioners (ACMP). Website: www.theiimp.org

About CMMP® Collegiate Scholarship Program:
The IIMP® Collegiate scholarship is intended to be awarded to those post-secondary students who will be winners in challenging marketing, sales, advertising, logistics and business case competitions around the globe. The scholarship will subsidize entry into the CMMP® (Certified Marketing Management Professional) program which will provide rigorous professional skills to prepare candidates to receive CMMP designation upon successfully completion. The scholarship winners will be required to demonstrate academic and professional requirements in order to enter the CMMP® designation. Learn more: http://www.theiimp.org/csr/



Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing
International Institute of Marketing Professionals (IIMP®)
E-mail: chuckhermans@missouristate.edu

Sandra Pedro, McS (Communication Science)
Senior Public Relations Manager
International Institute of Marketing Professionals (IIMP®)
E-mail: sandraigpedro@gmail.com

Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd., P.O. Box 185
Brampton, L6Y 4E6, Ontario, Canada

Download Full Press Release:




Click here to read other IIMP® press releases